Audience Insights

Understand your audiences better to inform them more effectively

A relevant editorial strategy always starts with a clear understanding of your audiences. Clients, employees, investors, partners, the general public—each group comes with its own expectations, frames of reference, and engagement drivers.

Through targeted surveys—on perception, awareness, engagement, and alignment—we analyse how your messages are received and interpreted.

The goal: reconnect your editorial planning with on-the-ground reality, to produce content that is sharper, more aligned, and more impactful—both internally and externally.

Audience Insights

Actionable insights to guide your decisions

Our audience analyses expose the gaps between intended messages and actual perception. They identify blind spots, unmet expectations, and the content that truly resonates.

These insights help you fine-tune your communication: target more accurately, inform more clearly, and distribute more effectively.
Whether you’re strengthening a marketing strategy, supporting internal transformation, or refining your sustainability narrative, our studies provide actionable benchmarks to craft content rooted in the real expectations of your audiences.

Book a meeting
Audiences

Solutions

The right solution to move faster on what matters

Data & Insights

Data & Insights

Analyse audience expectations, align your content with their needs, and manage your messaging with greater precision.

Audit rapport d'étonnement

Content Audit

Gain an external perspective to assess the impact of your editorial strategy and establish a clear, data-backed diagnosis.

Etude de perception

Sector-specific Benchmark

Compare your content strategies with those of your competitors, assess your strengths objectively, and identify industry best practices.

icone monde

Editorial Intelligence

Get regular, actionable syntheses to equip your teams with strategic editorial insights.

Revue des tendances

Audience survey

Understand how your audiences engage with your key themes, identify gaps, and adjust your marketing strategy accordingly.

Veille

Trend watch

Decode weak signals, anticipate tomorrow’s key issues, and align your communications with emerging sector trends.

Let's talk

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All Success Stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global coverage

A global newsroom to
elevate your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
+20M de reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

FAQ

Frequently Asked Questions

Audience insights to better understand your targets, fine-tune your messaging, and boost the impact of your communication.

Contact us

Yes! Each analysis comes with concrete recommendations—editorial adjustments, new formats, angles to strengthen. The goal: turn insights into action.

Audience focus supports marketing optimisation, internal change management, CSR communication adjustment, or employer brand development.

You create content that’s more accurate, better targeted, and aligned with real-world expectations. The result: stronger engagement, greater resonance, and improved perception.

Perception, awareness, engagement, alignment… We design custom studies to reveal what works—and what needs to be adjusted—in your messaging and positioning.

Clients, employees, investors, partners, general public… We tailor each survey to the specificities of your target groups to uncover their real expectations.

Your priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.  

Set up a meeting