Audience Survey

Align your messages with your audiences' real expectations

How are your corporate, sustainability or marketing communications perceived by your key stakeholders?

Our perception studies offer a clear view of what your audiences retain, expect, or question when engaging with your messages.

By surveying your strategic audiences—employees, executives, investors, partners—we analyse their behaviours, expectations, and interpretation of your communications.

Audience Survey

Identify the right adjustment to boost impact

These studies help measure the gap between intended and perceived messages, uncover weak signals, and identify trust-building levers.

They serve as a foundation to strengthen your messaging and engage your ecosystem more effectively. By aligning more closely with your audiences’ actual expectations, you gain in clarity, relevance—and performance.

The goal: ground your communication strategy in real-world insights and reinforce your credibility.

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Visuel data

Solutions

The right solution to move faster on what matters

icone monde

Data & Insights

Analyse what your audiences expect, match your content to their needs, and speak with precision.

Data & Insights

Audience Intelligence

Map your strategic audiences and ground your messaging decisions in data you can act on

Audit rapport d'étonnement

Sector-specific Benchmark

Compare your competitors’ content strategies, measure your strengths objectively, and identify best practice.

Etude de perception

Editorial audit & recommendations

Assess the consistency of your messaging and the performance of your formats to prioritise your editorial decisions.

Revue des tendances

Editorial Intelligence

Receive regular, operational summaries that feed your teams with editorial insight they can act on.

Veille

SEO & GEO audit

Measure your visibility on traditional search engines and on AI conversational engines, and prioritise your editorial actions accordingly.

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Making financial education more accessible through original video storytelling.

OFI invest AM

Multi-channel Distribution
Thought leadership
Video Production
Steering a luxury beauty brand's communications across its Asian markets

Shu Uemura

Brand Content
Multi-channel Distribution
Strategy & Positioning
Positioning a global leader as the defining voice of its industry through an expert media platform

Ceva Logistics

Corporate Positioning
Multi-channel Distribution
Podcast

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

FAQ

Frequently Asked Questions

An audience survey compares your communication intent with how it is actually received. A strategic tool to align content, form, and your audiences’ real expectations.

Let's talk

It measures how your company, brand, or communications are perceived by your target audiences (clients, partners, employees, media, etc.). It is a strategic tool to validate—or adjust—your editorial positioning.

A perception study reveals gaps between projected and perceived image. It helps refine your messaging, select the right formats, and steer your communication more precisely and effectively.

Our approach combines qualitative methods (interviews, focus groups, editorial audits) with quantitative tools (surveys, social listening, semantic analysis). Each study is custom-designed to meet your specific goals.

We engage the most relevant stakeholders based on your context: clients, prospects, employees, journalists, influencers, industry experts, and more.

It is designed with a clear editorial purpose. Beyond data, it delivers concrete insights to structure or refine your content, clarify your positioning, and strengthen the coherence of your communications.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

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