Editorial Intelligence

Anticipate the topics that will shape your communications

The ability to identify the right topics—and to engage with them at the right time—has become a true competitive advantage.

We analyse long-term trends, weak signals, regulatory shifts and opinion movements to inform your editorial thinking.

Each briefing offers a structured and contextualised overview of key dynamics—AI, ecological transition, evolving CSR expectations—with one goal: helping you prepare timely, impactful communications.

Editorial Intelligence

A Strategic Intelligence Tool

Designed as levers for strategic alignment, our editorial briefings help your teams prioritise issues, refine messaging and sharpen positioning.

We combine sector monitoring, editorial analysis and forward-looking insights to deliver actionable intelligence.

This enables your executives, communication teams and experts to take a clear stance, contribute meaningfully to strategic discussions, and make informed decisions—at the right time.

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Solutions

The right solution to move faster on what matters

Data & Insights

Data & Insights

Analyse audience expectations, align content with real needs, and guide your messaging precisely.

Audit rapport d'étonnement

Sector-specific Benchmark

Compare your competitors’ content strategies, assess your strengths, and identify best practices.

Etude de perception

Content Audit

Gain an external perspective to assess the impact of your editorial strategy and establish a clear, data-backed diagnosis.

Veille

Audience Insights

Refine your knowledge of core targets—decision-makers, employees, candidates—through detailed analysis of their needs, perceptions, and behaviours.

Revue des tendances

Audience Survey

Understand how your audiences engage with your key themes, identify gaps, and adjust your marketing strategy accordingly.

icone monde

Trend Watch

Decode weak signals, anticipate tomorrow’s key issues, and align your communications with emerging sector trends.

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Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

FAQ

Frequently Asked Questions

Understanding the trends shaping your sector is essential to speak out at the right time, on the right topics.

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An editorial briefing helps you anticipate key developments in your ecosystem to better position your communications. It highlights weak signals, unpacks major trends, and supports your editorial decision-making.

Our briefings go beyond simple content aggregation: they provide contextual analysis, relevant editorial angles, and actionable recommendations to inform your content strategy and communication initiatives.

Briefings are delivered as structured memos including verbatims, editorial analysis, key watchpoints, and suggested narrative angles. They can be presented in meetings or shared as concise digital documents.

Yes! Each editorial briefing is tailor-made: themes, depth of analysis, format... We adapt our deliverables to your challenges, your markets, and the profile of your teams.

We cross-reference sector-specific, media, institutional, and social media sources, with a strong focus on the quality, diversity, and reliability of the content selected.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

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