Digital Campaigns

Boost your visibility and generate engagement

The Editorialist develops and manages tailor-made editorial campaigns that align message, format and distribution plan within a unified performance-driven strategy. Our approach combines strategic consulting, content expertise and channel mastery to bring your key topics to the right audiences.

Whether launching a new offer, showcasing your expertise or strengthening your positioning, we structure a coherent and sequenced communication plan.

Digital Campaigns

A powerful way to target growth

Each campaign combines the right formats (articles, videos, carousels, newsletters, landing pages…), the most relevant channels (LinkedIn, display, SEA, email marketing, PR…) and tight operational management.

This approach enables precise targeting of strategic audiences, close monitoring of performance, and real-time budget adjustments. From first impression to interaction and conversion, every step is measurable.

By combining high-value content, controlled distribution and performance tracking, we amplify the impact of your messaging and maximize its reach within your priority ecosystems.

Get in touch with an editorial expert
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Solutions

The right solutions to move faster on what matters

Data & Insights

Multi-channel Distribution

Tailor-made campaigns to deliver your content to the right people, on the right channels, at the right time.

icone

Podcast

A trendy format to position yourself authentically as a thought leader and showcase key stakeholders.

Etude de perception

PR Activations

Targeted campaigns to strengthen your presence in influential and specialized media.

icone monde

Media partnership

Leverage high-impact media outlets to amplify your messages with key audiences.

vidéo

Social Ads Campaigns

Plan targeted distribution and boost the reach of your content on social media platforms.

Veille

Conferences & Expert Talks

Editorial highlights to embody your messages and foster meaningful engagement with your communities.

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

FAQ

Frequently Asked Questions

Targeted digital campaigns to bring your messages to light, capture audience attention and strengthen the performance of your content strategy.

Let's talk

We tailor distribution to your audience’s habits: LinkedIn, newsletters, emailings, display, SEA, websites, press relations… Each channel is selected based on its performance, its alignment with your objectives and its ability to reach your priority targets.

Duration depends on your goals. A one-off campaign typically runs for 3 to 6 weeks; reputation or influence campaigns can span several months. We recommend a sequenced approach to increase message recall and multiply touchpoints.

We define KPIs tailored to each campaign: click-through rate, engagement rate, qualified traffic, organic or paid visibility, generated leads, shares… A detailed report is delivered at every key stage to monitor performance and adjust actions if needed.

Absolutely. We know how to translate technical messages into clear, engaging content for your targets. The goal is then to identify the right channels to optimize reach and ensure you engage new, qualified audiences.

Yes. The Editorialist handles the entire content production process — from concept to writing, design and deployment. This end-to-end editorial control ensures message consistency and campaign effectiveness.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

Set up a meeting