Corporate Positioning

Build a distinctive corporate narrative

Corporate positioning defines how a company expresses itself publicly. It outlines key messages, tone of voice, and editorial angles that differentiate the brand within its competitive landscape.

The Editorialist supports companies in this editorial clarification process. Our methodology is built on three pillars: an in-depth analysis of institutional challenges specific to your organization, a precise understanding of stakeholder expectations, and a comparative study of how industry peers are positioned.

The work is carried out in close collaboration with internal teams to ensure adoption and operational implementation.

Corporate Positioning

A strategic framework to increase communication effectiveness

Corporate positioning serves as a shared reference for all company communications. It sets thematic priorities, aligns messaging across channels and audiences, and ensures consistency over time.

Operational benefits include:

  • Aligning communication teams around shared messages
  • Ensuring coherence across financial, institutional, and ESG communications
  • Improving content production efficiency
  • Building a corporate reputation through a structured approach

The result? A corporate voice that supports business objectives while strengthening institutional credibility.

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Audiences

Solutions

The right solution to move faster on what matters

Data & Insights

Strategy & Positioning

A clear direction to align your communications, assert your uniqueness and strengthen the impact of your content on your key audiences.

Audit rapport d'étonnement

Offer & Expertise Positioning

Value propositions, pitch decks, and sales narratives to highlight your know-how and align it with client needs.

Etude de perception

ESG Narratives

The right editorial formats, tailored to your audiences, to convey your sustainability journey.

icone monde

Employee Value Proposition

Define what makes the employee experience unique and activate the right HR levers to attract and retain talent.

Revue des tendances

Editorial Strategy

Define the right topics, formats, and angles to engage each of your key target audiences.

Veille

Executive Voice & Ambassador Programs

Support for leaders and internal ambassadors to communicate effectively on their key issues.

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Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All Success Stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

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20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

FAQ

Frequently Asked Question

A clear corporate positioning helps align your messages, strengthen your credibility, and build a coherent and distinctive reputation.

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It is the framework that defines how your company communicates publicly: key messages, tone of voice, and angles that allow you to stand out in a lasting way from competitors.

To align all your communications—corporate, ESG, and financial—on a clear editorial line, strengthen your credibility, and gain efficiency in content production.

We work closely with your teams—communications, executive leadership, CSR, HR—to ensure full ownership and coherence across departments.

Our method combines an analysis of your specific challenges, stakeholder expectations, and a competitive benchmark of your sector’s key players.

Corporate positioning focuses on editorial expression and institutional communication. It complements and gives structure to your brand platform.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

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