Offer & Expertise Positioning

Clarify your value proposition and highlight your differentiating strengths

Turning technical expertise or know-how into accessible, persuasive messaging is a core challenge in B2B/B2C marketing.

The Editorialist helps you structure and articulate your offerings through concrete, user-focused content designed for your key targets. Client interviews, use cases, educational pieces, success stories, launch kits, white papers—each format is crafted to illustrate the value of your solutions.

From message definition to multichannel distribution across all your markets, we design editorial strategies aligned with your positioning and business goals.

Offer & Expertise Positioning

Build credibility through proof

Telling the story of your results, client cases, or measurable impact is key to making your promises credible and addressing doubts throughout the buyer journey.
These formats support your conversion, lead generation, and customer loyalty objectives.

Deployed in tandem with marketing and sales teams, they integrate into nurturing flows, social selling strategies, and activation campaigns.
This performance-driven approach firmly anchors your expertise in the minds of your prospects.

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Solutions

The right solution to move faster on what matters

Data & Insights

Corporate Positioning

Editorial platform and key messages that define what your company stands for and how it wants to be perceived.

Audit rapport d'étonnement

Strategy & Positioning

A clear direction to align your communications, assert your uniqueness and strengthen the impact of your content on your key audiences.

Etude de perception

ESG Narratives

The right editorial formats, tailored to your audiences, to convey your sustainability journey.

icone monde

Employee Value Proposition

Define what makes the employee experience unique and activate the right HR levers to attract and retain talent.

Revue des tendances

Editorial Strategy

Define the right topics, formats, and angles to engage each of your key target audiences.

Veille

Executive Voice & Ambassador Programs

Support for leaders and internal ambassadors to communicate effectively on their key issues.

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Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

Success stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

FAQ

Frequently Asked Questions

A clear offer positioning helps turn your expertise into compelling stories that build trust, drive engagement, and accelerate conversions.

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It means turning your expertise and know-how into a clear, distinctive, and user-oriented narrative. The goal: to make your value proposition easy to understand, credible, and convincing for (future) clients and prospects.

We create high-value content such as client stories, interviews, success cases, white papers, product sheets, and educational articles. Each format is designed to clearly showcase what sets you apart.

For marketing, sales, and communication departments looking to structure their messaging, accelerate their go-to-market, or boost campaign effectiveness.

Our approach is editorial, not promotional. It’s based on proof, storytelling, and subject-matter expertise to produce content that is both credible and engaging—aligned with the expectations of today’s decision-makers.

Yes. We support launches with complete editorial kits (articles, landing pages, social media and email messaging), paired with a custom distribution plan

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

Let's talk