Employee Value Proposition

Bring your employer promise to life

An Employee Value Proposition must be defined—and communicated. The Editorialist supports you in uncovering the foundations of your employer promise—identity, culture, HR strengths, social ambitions—and transforming them into engaging content that resonates with internal and external audiences.

Our approach combines HR insight, narrative design, and editorial structuring to deliver a promise that can be shared across the entire employee journey: culture and brand book, HR manifesto, recruitment platform, campus kits, video content, and more.

Employee Value Proposition

A strategic foundation to mobilize internally and promote externally

Designed as a strategic tool, your Employee Value Proposition enables you to harmonize all your HR communications and ensure message consistency across every channel: careers website, internal newsletters, onboarding, manager communications, recruitment platforms, social media.

The goal: define a value proposition that reflects your real-life culture, unites your teams, and strengthens your employer brand over the long term.

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Audiences

Solutions

The right solution to move faster on what matters

Data & Insights

Corporate Positioning

Editorial platform and key messages that define what your company stands for and how it wants to be perceived.

Audit rapport d'étonnement

Offer & Expertise Positioning

Value propositions, pitch decks, and sales narratives to highlight your know-how and align it with client needs.

Etude de perception

ESG Narratives

The right editorial formats, tailored to your audiences, to convey your sustainability journey.

icone monde

Strategy & Positioning

Design inspiring and actionable narratives and support teams in key deployment stages.

Revue des tendances

Editorial Strategy

Define the right topics, formats, and angles to engage each of your key target audiences.

Veille

Executive Voice & Ambassador Programs

Support for leaders and internal ambassadors to communicate effectively on their key issues.

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Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All Success Stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

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20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

FAQ

Frequently Asked Question

A clear Employee Value Proposition to unite your teams, attract top talent, and share your culture across all HR communication channels.

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The EVP is a formal expression of what your company offers its employees beyond salary: work environment, culture, mission, career development, CSR commitments… It’s a key tool to attract, engage, and retain talent.

A clearly defined EVP strengthens the consistency of your HR messaging, boosts the effectiveness of your recruitment efforts, and highlights what makes your employer brand stand out in a competitive market. It also aligns internal and external communications around a unified narrative.

This offering is intended for HR departments, internal communications teams, or employer brand managers seeking a clearer, more distinctive and engaging positioning.

We provide a comprehensive employer brand platform: EVP pillars, key messages, tone of voice, value propositions, HR storytelling, persona profiles, editorial guidelines, and format recommendations for distribution.

Yes. We can incorporate findings from internal surveys, HR barometers, or conduct a dedicated perception study to ground the EVP in concrete employee insights.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

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