As the world’s leading beauty company, L’Oréal operates in over 150 countries, with 36 brands and more than 86,000 employees.
The group entrusted The Editorialist with several high-impact editorial initiatives aimed at enhancing the clarity, consistency, and effectiveness of its corporate communications.
professionals reached since 2022
editorial formats produced on strategic topics
Contexte
Since 2019, L’Oréal and The Editorialist have built a long-term collaboration involving several of the group’s divisions: Corporate, Research & Innovation, Operations, Tech, and the L’Oréal Foundation. The key challenge: to design a world-class editorial communication strategy that reflects the group’s vision and resonates with strategic audiences globally.
OBJECTIVES
Each division was supported on its specific editorial challenges, with a focus on performance and global reach.
Corporate Division
Research & Innovation
Supply Chain & Operations
L’Oréal Tech
L’Oréal Foundation
Results and examples of our work
The editorial partnership with L’Oréal has enabled the rollout of a cohesive group-wide content strategy, with strong results in terms of visibility and impact.
The complete redesign of the corporate website, delivered in under nine months, was accompanied by the production of over 70 articles in French and English, spanning the group’s key institutional and reputational themes.The initiative mobilized a dedicated team of over 20 experts – journalists, editors, translators – ensuring both high quality and responsiveness.
Since 2022, this integrated approach has reached over 4 million professionals and helped position L’Oréal as a benchmark player on major topics such as sustainability and scientific innovation.
Guidelines & Brand Book
Expert articles
Your Priorities
Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.
Success stories show how we create sustainable impact that propels customers towards their strategic goals.
