Thought leadership

Turn executive insights into impactful narratives that shape your ecosystem

54% of C-level executives spend over an hour a week consuming thought leadership. In today’s content-saturated landscape, delivering a distinctive point of view is a true competitive edge.

The Editorialist helps your leaders become trusted industry voices with a premium editorial strategy. We create high-impact content — from forward-looking reports to executive op-eds and branded podcasts — to elevate your vision and grow your influence with the audiences that matter most.

Thought leadership

Premium content that drives your strategic goals

Our expertise lies in designing tailored content programs that combine editorial excellence with measurable business impact. Each piece is crafted to strengthen your visibility with priority stakeholders while supporting your growth and transformation ambitions.

Our Thought Leadership Solutions:

  • Industry insights & trend reports

Authoritative content that captures your vision and sparks meaningful dialogue on key issues — while generating qualified leads.

  • Executive op-eds & position papers

Authentic, high-level content that positions your leaders as credible ambassadors on business, innovation, and transformation topics.

  • Influencer strategies & partnerships

Strategic collaborations with the right opinion leaders to amplify your message and reach new audiences through trusted voices in your ecosystem.

Each piece can be paired with a custom multichannel activation plan — particularly on LinkedIn — to maximize reach and engagement.

Get in touch with an editorial expert

Solutions

The right solution to move faster on what matters

Data & Insights

Brand Content

Content series, interviews, op-eds to embody your brand and build preference.

Audit rapport d'étonnement

Sustainability Communication

Articles, analysis pieces, and reports to structure and strengthen your commitments.

Etude de perception

Content hub & newsroom corporate

Ongoing editorial systems to consistently inform your key audiences.

icone

Editorial Creation

Expert, high-value-added content calibrated to your key audiences and their evolving expectations.

Revue des tendances

Internal & HR Communication

Educational, managerial, and HR content to inform, engage, and mobilise your teams.

Veille

Financial Community

Content that highlights your strategy, clarifies performance, and addresses demanding financial audiences.

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

Watch & trends

Newsroom

Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.

Consult
Digital News Report
Audiences & distribution

Digital News Report 2025: Six Trends Reshaping the Information Landscape

Vidéo podcast
Formats & growth

Video vs. Podcast: choosing the right medium for strategic impact

User Needs Model
Audiences & distribution

User Needs Model: A proven framework for more impactful content

FAQ

Frequently Asked Questions

Build a thought leadership strategy to share a distinctive vision, boost your influence, and strengthen the credibility of your top executives.

Let's talk

It’s about positioning your executives or subject-matter experts as trusted voices on strategic topics that reflect your business priorities, commitments, or transformation. This means producing original, consistent, and high-value content that brings your vision to life.

A CEO, an internal expert, or even a leadership + employee duo. The key is to build a credible voice aligned with your company’s positioning. We help you identify the most relevant ambassadors to carry your message effectively.

Op-eds, LinkedIn publications, executive interviews, editorial videos, long-form formats… We tailor the format to the platform and audience, while maintaining a sharp editorial tone and high journalistic standards.

We monitor trends, analyze your strategic priorities, and identify areas of public debate — to craft perspectives that resonate and truly add value.

It’s actually one of the most powerful levers in B2B. Decision-makers expect clear positions, sharp insights, and high-quality content to inform their thinking and drive action.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

Let's talk