The world leader in trade credit insurance, Allianz Trade (formerly Euler Hermes) supports over 62,000 businesses worldwide in securing their commercial growth.
Allianz Trade
Success story
Generating qualified leads through a content strategy aligned with business priorities and SEO.
450K+
professionals reached since 2022
15+
white papers produced and distributed
Context
Allianz Trade needed to both raise awareness among new prospects about the benefits of its offering and strengthen its digital visibility with non-specialist decision-makers. The strategic priority was to align content with commercial needs while accelerating SEO performance.
Objectifs
The editorial strategy pursued several objectives:
- Create content that directly addresses the challenges tackled by Allianz Trade (cash flow management, debt recovery, etc.), in order to spark the interest of companies unfamiliar with trade credit insurance.
- Showcase the group’s expertise through premium content (white papers, expert articles) aligned with sector- and role-specific expectations.
- Generate qualified leads through “lead magnet” formats that can be activated by sales teams throughout the acquisition funnel.
- Strengthen Allianz Trade’s SEO positioning on key queries related to corporate financial issues.
- Equip internal teams with content that can be leveraged in sales journeys and boost their engagement through a variety of formats (motion design, videos, one-pagers, etc.).
Results & Examples of our work
A performance-driven content strategy, fully integrated into the marketing and sales framework.
Since 2022, more than 450,000 professionals have been reached through targeted content. White papers – produced at a steady pace on sector- and role-specific topics – have achieved high download rates, reflecting strong alignment with market needs.
Sales teams and distribution partners actively use them to demonstrate Allianz Trade’s expertise to prospects.
Designed to meet the expectations of both internal and external audiences, the editorial strategy has established itself as a key lever for marketing efficiency and the generation of qualified leads.
Video Interview
Studies & White Papers
Use Cases
Success stories
Success stories show how we create sustainable impact that propels customers towards their strategic goals.
