With a presence in 135 countries and nearly 48,800 professionals, BDO is the world’s fifth-largest audit and advisory network.
BDO France partnered with The Editorialist to design a high-performing editorial strategy capable of addressing diverse audience segments while reinforcing its authority on complex, high-stakes topics such as regulation, sustainability, and business transformation.
BDO
Success story
Strengthening B2B marketing performance and showcasing regulatory expertise.
12K+
professionals engaged each month
40%
average open rate across all newsletters
7,5%
conversion rate from reader to website visitor
Context
BDO was aiming to elevate its content strategy and move towards a more structured, segmented and ROI-driven editorial approach. The objective was not only to improve the effectiveness of its communications, but also to better reflect the group’s positioning as a trusted advisor on high-value issues.
Objectifs
The programme was designed to align closely with BDO’s business priorities while enhancing the visibility of expert insights and regulatory updates.
- Strengthen the B2B marketing approach by publishing high-value content, anchored by internal experts.
- Personalise messaging to address the specific expectations of each audience segment.
- Deliver relevant updates combining expert viewpoints and regulatory intelligence.
- Improve editorial governance through end-to-end support: topic selection, editorial planning, production and distribution.
Results & Examples of our work
A structured, performance-oriented editorial system
Within months, The Editorialist developed a tailored editorial roadmap, including two distinct monthly newsletters—targeted respectively at large corporations and SMEs—alongside regular expert-led articles published on a centralised content hub.
To date, over 60 editorial assets have been published. Each month, more than 12,000 contacts receive the newsletters, generating a 40% open rate and a 7.5% conversion from reader to site visitor—clear indicators of both relevance and engagement.
Content Hub & Experts Articles
We value the editorial expertise and journalistic precision brought by The Editorialist, as well as the team’s agility and responsiveness. What used to be a complex, scattered effort is now fully managed through a robust editorial calendar and a smooth process.
Use Cases
Success stories
Success stories show how we create sustainable impact that propels customers towards their strategic goals.
