Colisée

A leading player in elderly care in Europe, Colisée champions a committed approach to supporting older people – one that is built on listening and respecting each individual.

To strengthen this mission, Colisée engaged The Editorialist to design a comprehensive editorial framework capable of communicating its commitments, showcasing its sustainable performance, and amplifying its voice on the sector’s strategic issues.

Key drivers

Audience Insights

Social Media

Sustainability Communication

Success story

Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

3years

of editorial and design support for the Mission Committee report

+190%

LinkedIn performance, with an average engagement rate of 9%

150K

reach generated in just eight months on LinkedIn

Context

In 2021, Colisée Group became a purpose-driven company, embarking on a profound transformation underpinned by a clear raison d’être: to contribute to a society that grows sustainably by committing to better ageing.

The ambition was to turn this raison d’être into a central narrative pillar – unifying the company’s messaging, shaping its storytelling across all channels, and meeting growing expectations for transparency, commitment, and sustainable performance.

Objectives

Colisée sought to evolve its brand narrative to better embody its mission and make it more accessible. The goal: to align its CSR strategy, communications, and audience perception – both internally and externally.

Position Colisée as a committed and responsible player through a clear, structured editorial narrative rooted in the sector’s transformation challenges.
Showcase the group’s CSR strategy by integrating stakeholders into the narrative and providing tangible proof that sustainability is embedded in operational performance.
Strengthen the visibility and clarity of LinkedIn communications by targeting key audiences (decision-makers, employees, public stakeholders, partners, etc.).
Support major corporate milestones (mission report publication, brand platform refresh) through high-impact editorial campaigns.
Embed a shared internal language, drawing on qualitative research (interviews, focus groups) to ensure employee understanding and buy-in.

Results & Examples of our work

By building its editorial strategy around the group’s mission, Colisée has reinforced the coherence of its communications and the clarity of its commitments.

The Mission Committee report has become a major editorial asset, recognised for the quality of its content and the diversity of its formats (expert interviews, data visualisations, etc.).

The LinkedIn editorial line – developed in synergy with the report’s themes – has significantly boosted visibility, generating more than 150,000 impressions and engagement rates three times higher than the sector average.

Internally, the editorial approach has facilitated adoption of the brand platform and strengthened employee engagement with the company’s sustainable transformation goals – fostering a culture of commitment aligned with the group’s ambitions.