Audience Survey

Align your messages with your audiences' real expectations

How are your corporate, sustainability or marketing communications perceived by your key stakeholders?

Our perception studies offer a clear view of what your audiences retain, expect, or question when engaging with your messages.

By surveying your strategic audiences—employees, executives, investors, partners—we analyse their behaviours, expectations, and interpretation of your communications.

Audience Survey

Identify the right adjustment to boost impact

These studies help measure the gap between intended and perceived messages, uncover weak signals, and identify trust-building levers.

They serve as a foundation to strengthen your messaging and engage your ecosystem more effectively. By aligning more closely with your audiences’ actual expectations, you gain in clarity, relevance—and performance.

The goal: ground your communication strategy in real-world insights and reinforce your credibility.

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Visuel data

Solutions

The right solution to move faster on what matters

Data & Insights

Data & Insights

Analyse audience expectations, align content with real needs, and guide your messaging precisely.

Audit rapport d'étonnement

Sector-specific Benchmark

Compare your competitors’ content strategies, assess your strengths, and identify best practices.

Etude de perception

Content Audit

Gain an external perspective to assess the impact of your editorial strategy and establish a clear, data-backed diagnosis.

Veille

Audience Insights

Refine your knowledge of core targets—decision-makers, employees, candidates—through detailed analysis of their needs, perceptions, and behaviours.

Revue des tendances

Editorial Intelligence

Get regular, actionable syntheses to equip your teams with strategic editorial insights.

icone monde

Trend Watch

Decode weak signals, anticipate tomorrow’s key issues, and align your communications with emerging sector trends.

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

FAQ

Frequently Asked Questions

An audience survey compares your communication intent with how it is actually received. A strategic tool to align content, form, and your audiences’ real expectations.

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It measures how your company, brand, or communications are perceived by your target audiences (clients, partners, employees, media, etc.). It is a strategic tool to validate—or adjust—your editorial positioning.

A perception study reveals gaps between projected and perceived image. It helps refine your messaging, select the right formats, and steer your communication more precisely and effectively.

Our approach combines qualitative methods (interviews, focus groups, editorial audits) with quantitative tools (surveys, social listening, semantic analysis). Each study is custom-designed to meet your specific goals.

We engage the most relevant stakeholders based on your context: clients, prospects, employees, journalists, influencers, industry experts, and more.

It is designed with a clear editorial purpose. Beyond data, it delivers concrete insights to structure or refine your content, clarify your positioning, and strengthen the coherence of your communications.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

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