Content Audit

An outside perspective to assess the accuracy and impact of your content

When you’re deep in day-to-day execution, it becomes difficult to step back and evaluate the effectiveness of your communications. A content audit combined with a strategic review brings the perspective you need.

Led by our editorial experts, this in-depth analysis sheds light on the consistency, clarity, and resonance of your current content—whether marketing, corporate or ESG-related. Using a structured framework (messaging, storytelling, tone of voice, formats, and architecture), we identify what creates value, what weakens your message, and what deserves to be rethought.

Content Audit

A strategic tool to sharpen your content approach

The audit functions as a diagnostic tool for your communication ecosystem. The strategic review complements it with a qualitative, critical perspective grounded in our sector-specific expertise.

Together, these two components help move beyond gut feeling and anchor your editorial decisions in concrete insights. The goal: provide a clear, evidence-based diagnosis of your editorial output to guide your next strategic steps.

It’s a key step to regain control over your content strategy, redefine priorities, and structure a clear, coherent action plan—aligned with your goals and ambitions.

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Solutions

The right solution to move faster on what matters

Data & Insights

Data & Insights

Analyse audience expectations, align content with real needs, and guide your messaging precisely.

Audit rapport d'étonnement

Sector-specific Benchmark

Compare your competitors’ content strategies, assess your strengths, and identify best practices.

Etude de perception

Audience Insights

Refine your knowledge of core targets—decision-makers, employees, candidates—through detailed analysis of their needs, perceptions, and behaviours.

Veille

Editorial Intelligence

Get regular, actionable syntheses to equip your teams with strategic editorial insights.

Revue des tendances

Audience Survey

Understand how your audiences engage with your key themes, identify gaps, and adjust your marketing strategy accordingly.

icone monde

Trend Watch

Decode weak signals, anticipate tomorrow’s key issues, and align your communications with emerging sector trends.

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Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All Success Stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global coverage

A global newsroom to
elevate your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

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+20M de reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

FAQ

Frequently Asked Questions

An audit and a fresh-eye report to assess your content, take a step back and fine-tune your editorial strategy with precision.

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The audit gives an external perspective on your content. It reveals strengths, inconsistencies or areas to improve, so your messages align with your ambitions and have more impact.

It’s a qualitative and critical analysis. Our experts highlight what surprises, stands out or needs clarifying, using an external view and sector expertise to back it up.

A clear roadmap to steer your content, reposition key messages and build an editorial line that’s more coherent, impactful and aligned with your business goals.

We review your messages, storytelling, tone of voice, formats, structure and overall consistency. Every audit is adapted to your stakes and strategic goals.

An audit can be one-off or regular. We advise doing one every 1 to 2 years, or after a major strategic shift, to keep your editorial line clear, consistent and effective.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

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