Trend Watch

Anticipate the topics, formats and narratives that are reshaping your industry

The relevance of your speeches depends in part on your ability to stay in tune with the conversations that matter. Our trend review identifies emerging topics, new editorial formats, positions adopted by your peers, and treatments observed in the media and corporate spheres.

By combining thematic monitoring, sectoral analysis and analysis by function (communication, CSR, HR, marketing, etc.), we provide you with concrete benchmarks to adjust your editorial line, refine your messages and direct your speeches with greater relevance and impact.

Trend watch

Capturing trends to build standout stories

The expectations and needs of your audiences are evolving very rapidly today. Following trends is no longer enough: you need to know when to respond, how to handle it and where to differentiate yourself.

Our analyses help you identify saturated themes and bring out promising angles. You thus have an editorial management tool to formulate more accurate messages, build more responsive stories and strengthen your positioning.

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Solutions

The right solution to move faster on what matters

Data & Insights

Data & Insights

Analyse audience expectations, align content with real needs, and guide your messaging precisely.

Audit rapport d'étonnement

Sector-specific Benchmark

Compare your competitors’ content strategies, assess your strengths, and identify best practices.

Etude de perception

Content Audit

Gain an external perspective to assess the impact of your editorial strategy and establish a clear, data-backed diagnosis.

Veille

Audience Insights

Refine your knowledge of core targets—decision-makers, employees, candidates—through detailed analysis of their needs, perceptions, and behaviours.

Revue des tendances

Editorial Intelligence

Get regular, actionable syntheses to equip your teams with strategic editorial insights.

icone monde

Audience Survey

Understand how your audiences engage with your key themes, identify gaps, and adjust your marketing strategy accordingly.

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Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

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20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

FAQ

Frequently Asked Questions

A trends review to anticipate key topics, adjust your messages and craft distinctive, relevant narratives.

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A trends review helps spot weak signals, shifts in discourse, emerging topics and evolving formats in your sector. It fuels strategic thinking and lets you anticipate what your audiences expect from your editorial approach.

For communication, marketing or CSR teams who want to enrich their editorial strategy, prepare a repositioning or seize opportunities for a truly distinctive voice in their market.

We deliver a structured report with key insights, concrete inspiration, promising formats and editorial recommendations. This document can be supported by an oral presentation for your teams.

Depending on your goals, it can be yearly, twice a year or ahead of a strategic project (repositioning, new offer launch, editorial redesign…).

We cross-check multiple sources: specialist media, industry studies, expert publications, content benchmarks, social media and theme-based observatories. The analysis is enriched with input from our journalists and industry experts.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

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