CEVA logistics

A global leader in contract logistics and freight management, CEVA Logistics designs and operates end-to-end supply chain solutions for both national and multinational companies. Operating in more than 170 countries, the group employs 110,000 people across over 1,300 sites worldwide. As part of the CMA CGM Group, CEVA Logistics supports its clients through every stage of their logistics transformation.

CEVA Logistics partnered with The Editorialist to reposition its digital media platform and build a content hub capable of embodying the group’s expertise and international ambitions.

Key drivers

Brand Content

Corporate Positioning

Multi-channel Distribution

Context

Following its integration into the CMA CGM Group, CEVA Logistics wanted to reactivate its digital media platform, CEVA Insights, and turn it into a genuine driver of brand image and strategic positioning.

The challenge was twofold: modernising the editorial direction to reflect the group’s new identity, and establishing its internal experts as credible, authoritative voices on the major shifts reshaping supply chain — from AI and sustainable logistics to diversity and the rise of Africa as a key logistics hub.

CEVA Insights needed to become a cornerstone of the brand’s visibility strategy, capable of reaching multiple audiences — clients, prospects, journalists, key opinion leaders, and employees — through a genuinely international lens.

+550k

professionals reached since 2023

+85k

average LinkedIn impressions per post

Objectives

A content strategy was designed to address several core business priorities:

Establish CEVA Logistics as a reference player in the global logistics ecosystem
Modernise and relaunch CEVA Insights as a flagship media property
Build a credible Thought Leadership programme driven by internal experts
Deploy an international editorial programme in English
Showcase internal expertise, client success stories, and the group’s strategic priorities
Strengthen brand awareness, legitimacy, and credibility across key markets

Results & Highlights

The Editorialist designed and delivered a pilot phase to relaunch CEVA Insights as a full-fledged Thought Leadership platform.

The engagement covered the entire editorial chain: defining the editorial direction, setting up an international editorial committee, producing expert articles and client case studies, creating web stories and motion design content, overhauling the Live Talks concept, and rolling out a social media distribution plan.

Built on a 360° content logic, the programme modernised the media platform, brought the group’s strategy to life through its people and expertise, and repositioned CEVA Logistics as a credible, structuring voice within the logistics ecosystem.