Snapchat is a mobile social network with more than 20.2 million daily active users in France, available on Android and iOS. The platform has become a key channel for brands seeking to reach younger, highly engaged audiences through immersive, mobile-first formats.
As its B2B advertising activity continued to grow, Snapchat turned to The Editorialist to help structure and clarify its commercial narrative around advertiser performance.
Context
As part of its B2B initiatives and its Luxury Summit dedicated to the fashion, beauty and watchmaking industries, Snapchat needed content capable of clearly demonstrating the effectiveness of its advertising solutions.
The platform was looking for an editorial partner able to turn commercial feedback and campaign data into structured, consistent and scalable content, suitable for international use.
The ambition was to design a coherent portfolio of use cases, built on verified data, campaign insights and ROI-driven analysis, to support sales narratives and reinforce discussions with advertisers.
Objectives
The editorial programme was designed to address several strategic priorities :
Document the business performance of Snapchat’s advertising formats for brands and agencies.
Highlight key outcomes, including incremental sales, brand awareness, engagement and conversion.
Equip sales teams with operational, reliable and ready-to-use content for client meetings.
Build a clear and differentiated storytelling framework around Snapchat’s value proposition.
Produce bilingual content (French / US English) to support international roll-out.
Develop complementary formats — written use cases and short-form videos — to maximise impact and memorability.
RESULTS & Examples of our work
The programme enabled Snapchat to build a structured editorial foundation for its B2B communications.
The use cases produced are grounded in operational data and campaign insights, making it easier to demonstrate tangible impact to advertisers. They are now actively used across Snapchat’s key verticals to support sales conversations and strengthen commercial arguments in client meetings.
Uses Cases
Success stories show how we create sustainable impact that propels customers towards their strategic goals.
