Multi-channel Distribution

Campaigns designed to activate the right audiences, at the right time, on the right channels

Digital campaigns, PR, newsletters, talks, social ads—we orchestrate tailored distribution strategies to amplify your content’s reach.

The goal: engage priority audiences, generate qualified interactions, and drive long-term performance.

A strategy designed audience by audience

Our Data & Insights team ensures each activation is adapted to audience behaviours.

An optimized channel mix for each objective

We activate the right levers – PR, social ads, newsletters, talks – according to your business priorities.

Custom-Activated Influence Networks

We engage strategic partners based on your needs and positioning.

Multichannel Distribution

Activate the right channels at the right time

A high-performing content strategy relies as much on distribution as on production quality. To maximise impact, each channel must be selected based on your target audiences, objectives, and corporate milestones.

The Editorialist designs and manages tailored multichannel distribution plans—social ads, press, newsletters, talks, partner media. Each lever is chosen and combined according to its audience potential, role in the information journey, and complementarity with other formats.

Our deep understanding of media usage—whether mass market or niche—ensures each campaign achieves increased visibility and extended reach.

Contact an editorial expert

Solutions

The right solutions to move faster on what matters

Data & Insights

Digital Campaign

Tailored campaigns to activate your audiences at scale across all digital channels.

icone

Podcast

A trendy format to position yourself authentically as a thought leader and showcase key stakeholders.

Etude de perception

PR Activations

Targeted campaigns to strengthen your presence in influential and specialized media.

icone monde

Media partnership

Leverage high-impact media outlets to amplify your messages with key audiences.

vidéo

Social Ads Campaigns

Plan targeted distribution and boost the reach of your content on social media platforms.

Veille

Conferences & Expert Talks

Editorial highlights to embody your messages and foster meaningful engagement with your communities.

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

Don’t just hear it from us.

Logo Open Group

I am absolutely delighted with your work and our collaboration, which I find very smooth. Your team is proactive and writes high-quality content.

L'Oréal Logo

We have received nothing but positive feedback on both the final result and the support provided, so thank you for your work and your commitment to the project.

Allianz Trade logo

We are very pleased to be working with you. The team brings expertise and efficiency to content production. Your responsiveness is greatly appreciated.

WWF logo

We are delighted with the collaboration; everything went really well with all the teams! The deliverable lived up to our expectations, despite the fact that it was far from an easy task.

Watch & trends

Newsroom

Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.

Consult
Digital News Report
Audiences & distribution

Digital News Report 2025: Six Trends Reshaping the Information Landscape

Vidéo podcast
Formats & growth

Video vs. Podcast: choosing the right medium for strategic impact

User Needs Model
Audiences & distribution

User Needs Model: A proven framework for more impactful content

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FAQ

Frequently Asked Questions

A tailored distribution strategy to amplify your messages, activate the right audiences, and generate lasting, high-quality engagement.

Let's talk

LinkedIn and all other social media platforms (both organic and paid), newsletters, media platforms, corporate websites, intranets… We tailor distribution strategies to reach both internal and external audiences.

Our editorial experts, PR consultants and media planners coordinate every step: scheduling, distribution, real-time monitoring and adjustments.

Yes! We can activate key partners (Produrable, Indefi, LinkedIn…) or opinion leaders to boost reach and enhance credibility.

Absolutely. Our campaigns are designed to match your geographic and cultural priorities, with multilingual delivery when needed.

Because effective distribution starts with strong content. We combine editorial strategy, targeting and amplification into a unified approach—never in silos.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

Set up a meeting