Podcast

A trendy format to connect with your audiences differently

Podcasts offer a unique space to dive deep into key topics, highlight internal or external voices, and strengthen ties with stakeholders.

The Editorialist develops tailor-made audio series: editorial planning, guest selection, scripting, recording, editing, sound design, and distribution across listening platforms.

A carefully crafted production featuring your experts, leaders, employees or partners — giving life to your core messages in an authentic and immersive format.

Podcast

A high added-value driver for influence

In the US and UK, 43% of CEOs and C-level executives say podcasts are a primary source of information, making it a strategic format for reaching decision-makers.

With the top-performing shows generating over 28 million monthly listens among this audience, branded podcasts present a strong opportunity to engage a qualified and influential audience.

The interview format, used in 80% of the most listened-to business podcasts, increases message credibility and encourages active engagement.

Designed as high-value long-form content, podcasts boost brand awareness, amplify key messages, and sustainably enrich editorial strategies.

Get in touch with an editorial expert
Audiences

Solutions

The right solutions to move faster on what matters

Data & Insights

Digital Campaign

Tailored campaigns to activate your audiences at scale across all digital channels.

icone

Multi-channel distribution

An integrated audience-oriented approach to roll out effective global campaigns that make best use of every channel.

Etude de perception

PR Activations

Targeted campaigns to strengthen your presence in influential and specialized media.

icone monde

Media partnership

Leverage high-impact media outlets to amplify your messages with key audiences.

vidéo

Social Ads Campaigns

Plan targeted distribution and boost the reach of your content on social media platforms.

Veille

Conferences & Expert Talks

Editorial highlights to embody your messages and foster meaningful engagement with your communities.

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

Watch & trends

Newsroom

Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.

Consult
Digital News Report
Audiences & distribution

Digital News Report 2025: Six Trends Reshaping the Information Landscape

Vidéo podcast
Formats & growth

Video vs. Podcast: choosing the right medium for strategic impact

User Needs Model
Audiences & distribution

User Needs Model: A proven framework for more impactful content

FAQ

Frequently Asked Questions

 An embodied audio format designed to showcase your expertise, connect with your audiences, and convey your positioning in an authentic way.

Let's talk

Podcasts help build a strong and authentic connection with your audiences. They offer space for storytelling, in-depth discussion, and showcasing your expertise. It’s also a distinctive format that helps your messages stand out in an increasingly saturated content landscape.

We design tailor-made series: expert or executive interviews, employee profiles, transformation stories, thematic mini-series… Each format is adapted to your editorial objectives and brand voice.

We manage the entire process: editorial concept, guest selection, interviews, sound design, editing, cover creation, publishing on major platforms, and a tailored distribution plan.

On average, it takes 4 to 6 weeks from concept to publication, depending on the format chosen and the availability of contributors.

Not necessarily. We can record remotely or on your premises. We also work with partner studios if you’re looking for high-end production quality or want to record in front of a live audience.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

Set up a meeting