Media Partnership

Highlight your key topics in influential media

The Editorialist supports you in designing and implementing tailor-made media partnerships to strengthen your positioning and reach new qualified audiences. Interviews, op-eds, co-branded formats, thematic inserts—each activation is designed to align content, format, and audience within a consistent communications strategy.

From ideation to publication, we oversee every step: media recommendation, editorial angle, format negotiation, content writing, design, and distribution plan.

Media Partnership

Activate new, qualified communities

A media partnership allows you to tap into the trust capital of a reputable outlet to amplify and legitimize your message. By partnering with influential publications—business, trade, or mainstream press—you reach your targets in a high-value editorial setting.

We help you:

  • Identify the most relevant media for your visibility or reputation goals
  • Choose the right formats based on your message and target audience
  • Align content, tone, and distribution to maximize editorial impact and echo across your own channels

An effective lever to increase awareness, embed your strategic messages, and strengthen your public presence.

Get in touch with an editorial expert
Audiences

Solutions

The right solutions to move faster on what matters

Data & Insights

Digital Campaign

Tailored campaigns to activate your audiences at scale across all digital channels.

icone

Podcast

A trendy format to position yourself authentically as a thought leader and showcase key stakeholders.

Etude de perception

PR Activations

Targeted campaigns to strengthen your presence in influential and specialized media.

icone monde

Multi-channel distribution

An integrated audience-oriented approach to roll out effective global campaigns that make best use of every channel.

vidéo

Social Ads Campaigns

Plan targeted distribution and boost the reach of your content on social media platforms.

Veille

Conferences & Expert Talks

Editorial highlights to embody your messages and foster meaningful engagement with your communities.

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

Watch & trends

Newsroom

Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.

Consult
Digital News Report
Audiences & distribution

Digital News Report 2025: Six Trends Reshaping the Information Landscape

Vidéo podcast
Formats & growth

Video vs. Podcast: choosing the right medium for strategic impact

User Needs Model
Audiences & distribution

User Needs Model: A proven framework for more impactful content

FAQ

Frequently Asked Questions

Media partnerships strengthen your credibility and activate new, qualified audiences. Formats, media choices, distribution: the keys to aligning substance, form, and visibility.

Let's talk

A media partnership enables you to deliver your messages in a credible, high-reach environment. It strengthens the legitimacy of your voice while amplifying its impact among targeted audiences.

We develop a range of formats based on your objectives: interviews, co-authored op-eds, co-branded content, special features, print or digital inserts, videos, podcasts… Each is designed to balance editorial depth with effective distribution.

We start with an analysis of your goals, target audiences, and editorial opportunities. Then we identify the most relevant outlets based on positioning, readership, editorial line, and calendar alignment.

A media plan is based primarily on ad space buying. A media partnership, on the other hand, results in editorial content co-developed with the publisher or designed for their environment—enhancing both impact and credibility.

Yes. We define tailored KPIs upfront (reach, engagement, pickup rate, leads, SEO visibility…) and provide post-publication reporting to assess the campaign’s effectiveness.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

Set up a meeting