In-house Content Factory

A dedicated editorial setup for producing strategic, high-impact content at scale.

We design bespoke in-house content factories to deliver high-value content continuously and at scale.

From methodology and planning to tools, governance and performance tracking, every element is built to streamline production and maximise editorial impact.

In-house Content Factory

Scale up your strategic content production

An in-house content factory provides the structure, workflow and governance to produce and distribute high-value content with consistency.
It acts as a performance driver, fuelling all your channels — website, social media, newsletters, reports, presentations — with formats tailored to your audiences and key moments.

It delivers four essential outcomes:

  • Safeguard editorial quality through unified processes and guidelines
  • Accelerate production timelines with a streamlined, centralised workflow
  • Mobilise internal resources efficiently under clear editorial leadership
  • Reinforce message consistency across every channel

A practical, scalable solution to strengthen visibility while optimising effort.

Get in touch with an editorial expert

Solutions

The right solution to move faster on what matters

Data & Insights

Workshops & Training

Practical sessions to embed editorial best practices and elevate your team’s expertise.

Audit rapport d'étonnement

Editorial Guidelines

Shared reference frameworks to ensure consistent messaging across every channel.

Etude de perception

Editorial Training & Governance

From AI to content factories, we will support your inhouse teams as they go from strength to strength and take charge of editorial aspects.

icone monde

AI Integration

Responsible, hands-on support to embed AI tools in your workflows without losing editorial rigour.

Content Performance Dashboard

Custom dashboards to track editorial performance and fine-tune your strategy over time.

Veille

Media Training

Equip your spokespeople to deliver compelling, on-message interventions on strategic topics.

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

Watch & trends

Newsroom

Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.

Consult
Digital News Report
Audiences & distribution

Digital News Report 2025: Six Trends Reshaping the Information Landscape

Vidéo podcast
Formats & growth

Video vs. Podcast: choosing the right medium for strategic impact

User Needs Model
Audiences & distribution

User Needs Model: A proven framework for more impactful content

FAQ

Frequently Asked Questions

An internal Content Factory allows you to produce regular content, aligned with your strategy, thanks to an agile and shared editorial organization.

Let's talk

Multi-site, multi-service, or multi-brand companies, as well as mid-sized companies and large groups with regular publishing activities (corporate content, HR, marketing, CSR, etc.). Any organization that needs to continuously produce content across multiple channels can benefit from it.

Time savings, improved quality, better editorial consistency, tighter management and better use of internal expertise.

We are implementing an agile process: shared editorial planning, regular committees, dedicated contacts, collaboration tools, etc. for transparent and efficient management.

No. The system is specifically designed to relieve your teams of operational tasks while maintaining control over strategic content. You manage, we produce.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

Set up a meeting