Media Training

Prepare your spokespeople to engage confidently with journalists

Media training enables your leaders and experts to represent your organisation with precision and confidence.

The Editorialist designs bespoke sessions blending practical exercises, role-plays, and key message refinement — ensuring every appearance is impactful, clear, and consistent.

Media Training

Secure your public speaking impact

CEOs, senior executives, subject-matter experts — all may be called upon to represent your organisation in the media.

The Editorialist helps turn these appearances into genuine levers for influence. Our proven methodology includes message audits, adaptation to channel and context (live, print, long- or short-form), media interview simulations, and public speaking coaching.

The outcome: sharper, more confident, and strategically aligned interventions — whether the goal is to support a transformation, assert a position, or manage a sensitive issue.

Get in touch with an editorial expert

Solutions

The right solution to move faster on what matters

Data & Insights

Editorial Training & governance

AI, content factory: we help build the strength and independence of your in-house teams on editorial matters.

Audit rapport d'étonnement

Workshop & Training

Hands-on formats to pass on the right editorial instincts and build your teams’ expertise.

Etude de perception

Editorial guidelines

Shared reference frameworks to keep your messaging consistent across every channel.

icone monde

Employee & Leader Advocacy

A clear structure and the right tools to produce content efficiently in-house, at scale.

Content Performance Dashboard

Custom dashboards to track editorial performance and fine-tune your strategy over time.

Veille

AI governance & management

Structure the AI governance of your editorial teams to make your practices safer and increase productivity.

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Making financial education more accessible through original video storytelling.

OFI invest AM

Multi-channel Distribution
Thought leadership
Video Production
Steering a luxury beauty brand's communications across its Asian markets

Shu Uemura

Brand Content
Multi-channel Distribution
Strategy & Positioning
Positioning a global leader as the defining voice of its industry through an expert media platform

Ceva Logistics

Corporate Positioning
Multi-channel Distribution
Podcast

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

Watch & trends

Newsroom

Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.

Consult
Top Voices

Audience intelligence: how to collect it, how to use it, and how to succeed with it

Audiences & distribution

How to Be Known Across 27 Countries: Why Content Marketing Is Your Most Efficient Way to Get There

Algorithms & Artificial Intelligence

GEO for IR: The Investor Who Reads Everything and Never Comes to the Roadshow

FAQ

Frequently Asked Questions

Anticipate sensitive speaking engagements and increase impact with tailored support adapted to your organisation’s media and strategic challenges.

Let's talk

It builds confidence in public speaking, sharpens key messages, reduces reputational risk, and aligns communication with corporate objectives. It also strengthens the ability to respond effectively under pressure or in challenging interviews.

We offer individual or group sessions, in person or remotely, tailored to specific profiles and contexts (press interviews, TV appearances, keynote speeches, crisis communication, etc.). Every session includes realistic role-play exercises and personalised feedback.

We work with you to develop a set of key messages, audience-specific talking points, and, if needed, scripts or argumentation frameworks. A preliminary audit ensures your communication challenges are clearly identified.

Yes. We also intervene during sensitive situations to prepare spokespeople, fine-tune responses, and strengthen message control — all within legal boundaries and in line with your corporate image.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

Set up a meeting