Media Training

Prepare your spokespeople to engage confidently with journalists

Media training enables your leaders and experts to represent your organisation with precision and confidence.

The Editorialist designs bespoke sessions blending practical exercises, role-plays, and key message refinement — ensuring every appearance is impactful, clear, and consistent.

Media Training

Secure your public speaking impact

CEOs, senior executives, subject-matter experts — all may be called upon to represent your organisation in the media.

The Editorialist helps turn these appearances into genuine levers for influence. Our proven methodology includes message audits, adaptation to channel and context (live, print, long- or short-form), media interview simulations, and public speaking coaching.

The outcome: sharper, more confident, and strategically aligned interventions — whether the goal is to support a transformation, assert a position, or manage a sensitive issue.

Get in touch with an editorial expert

Solutions

The right solution to move faster on what matters

Data & Insights

Workshops & Training

Practical sessions to embed editorial best practices and elevate your team’s expertise.

Audit rapport d'étonnement

Editorial Guidelines

Shared reference frameworks to ensure consistent messaging across every channel.

Etude de perception

In-house Content Factory

Clear workflows and tailored tools to scale content production internally with impact.

icone monde

AI Integration

Responsible, hands-on support to embed AI tools in your workflows without losing editorial rigour.

Content Performance Dashboard

Custom dashboards to track editorial performance and fine-tune your strategy over time.

Veille

Editorial Training & Governance

From AI to content factories, we will support your inhouse teams as they go from strength to strength and take charge of editorial aspects.

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

Watch & trends

Newsroom

Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.

Consult
Digital News Report
Audiences & distribution

Digital News Report 2025: Six Trends Reshaping the Information Landscape

Vidéo podcast
Formats & growth

Video vs. Podcast: choosing the right medium for strategic impact

User Needs Model
Audiences & distribution

User Needs Model: A proven framework for more impactful content

FAQ

Frequently Asked Questions

Anticipate sensitive speaking engagements and increase impact with tailored support adapted to your organisation’s media and strategic challenges.

Let's talk

It builds confidence in public speaking, sharpens key messages, reduces reputational risk, and aligns communication with corporate objectives. It also strengthens the ability to respond effectively under pressure or in challenging interviews.

We offer individual or group sessions, in person or remotely, tailored to specific profiles and contexts (press interviews, TV appearances, keynote speeches, crisis communication, etc.). Every session includes realistic role-play exercises and personalised feedback.

We work with you to develop a set of key messages, audience-specific talking points, and, if needed, scripts or argumentation frameworks. A preliminary audit ensures your communication challenges are clearly identified.

Yes. We also intervene during sensitive situations to prepare spokespeople, fine-tune responses, and strengthen message control — all within legal boundaries and in line with your corporate image.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

Set up a meeting