Newsletter

A direct channel to build relationships and keep your audiences engaged

In both B2B and B2C strategies, the newsletter is a vital touchpoint. It creates a regular editorial link with your audiences – clients, prospects, employees, investors – while giving visibility to your key messages.

The Editorialist designs bespoke newsletters as true editorial appointments: from theme selection and content production to graphic design, distribution, and performance tracking. Each edition is aligned with your editorial line and reinforces the coherence of your overall communications strategy.

Newsletter

A driver of traffic and audience engagement

A flagship tool for audience activation, newsletters account for an average of 20% of traffic to a blog or media site*. They act as a direct bridge between your editorial output and content consumption, bypassing social media algorithms and ensuring controlled exposure for your strategic messages.

Our expertise spans a range of specialised formats:

  • “Story of Change” newsletters spotlighting your organisation’s sustainability initiatives and committed talent.
  • Financial newsletters targeting the business community with sector analysis.
  • Shareholder and investor newsletters offering regular, transparent communication that combines contextualised results with strategic outlooks.
  • Internal newsletters to engage employees and leadership teams.
  • LinkedIn newsletters designed to build a highly engaged community around your strategic topics.

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Solutions

The right solution to move faster on what matters

vidéo

Video Production

Portraits, interviews, brand and purpose-led films to bring your communications to life.

Audit rapport d'étonnement

Sustainability & Annual Reports

Flagship publications that add credibility to your commitments and showcase performance.

Etude de perception

Digital Media Hub

A go-to platform to inform clients and prospects while owning your sector’s key topics.

Revue des tendances

Multimedia & Data visualisation

Formats that are in step with how audiences source information today and that make your messages more impactful.

Social Media

Snackable content, carousels, web stories – tailored formats to maximise reach.

icone monde

Data Storytelling

Present your topics and your audience’s news visually, with a strong data-driven angle.

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Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

Watch & trends

Newsroom

Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.

Consult
Digital News Report
Audiences & distribution

Digital News Report 2025: Six Trends Reshaping the Information Landscape

Vidéo podcast
Formats & growth

Video vs. Podcast: choosing the right medium for strategic impact

User Needs Model
Audiences & distribution

User Needs Model: A proven framework for more impactful content

FAQ

Frequently Asked Questions

Tailored newsletters to engage your audiences, amplify your content, and create a direct link – free from the constraints of algorithms.

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A newsletter is a direct channel to reach your audiences without relying on algorithms. It strengthens relationships, showcases your content, and drives traffic, engagement, and loyalty.

It depends on your objectives and resources. Weekly, monthly, or ad hoc – we advise you on the optimal frequency to establish an effective editorial appointment.

We work with you to define a clear editorial line: strategic updates, sustainability initiatives, sector insights, profiles, behind-the-scenes stories… Each edition strengthens your image and key messages.

Yes. We create bespoke, modern, and easy-to-read templates that enhance your content and ensure an optimal reading experience on both desktop and mobile. The goal: maximise open and click-through rates.

Absolutely. We help you segment your lists to deliver the right message to the right audience – clients, prospects, employees, shareholders… Targeted segmentation boosts engagement and reduces unsubscribes.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

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