Banking & Insurance

Expert content to reflect your transformation, engage stakeholders and amplify your impact

Strategic repositioning, financial transparency, sustainability, client acquisition… As your priorities evolve, so must your messaging. The Editorialist crafts tailored content to strengthen your voice, build trust, engage your audiences, and support your business goals.

30+ financial institutions supported

Banks, insurers, health insurance companies: we understand your codes, challenges and editorial priorities.

250 experts across Europe and beyond

High-value content tailored to your markets and geographies.

Impact driven

Audience insights fuel campaigns that boost reach and engagement.

Focus

What’s at stake for Banking & Insurance sectors?

(Re)position your role in a high-exposure sector

Support the sector’s major transformations and enhance your brand image with clients and the general public.

Drive acquisition and support loyalty

Create targeted content for each audience—affluent, professionals, young clients—to fuel campaigns, build trust and boost marketing performance.

Demonstrate strength and transparency

Structure your financial communications with clarity and consistency to build trust with investors, analysts, and shareholders.

Showcase your ESG commitments

Craft purpose-driven stories backed by tangible impact: sustainable finance, inclusion, digital responsibility, and more.

Benchmark

Explore our latest benchmark on the editorial practices of private equity funds.

This report provides insights into the strategies employed by prominent players in the industry, including Ardian, Eurazeo, and Tikehau Capital. Learn how these top firms are leveraging editorial content to enhance their expertise, reinforce their reputation, and attract top talent.

Download
Benchmark Private Equity

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All Success Stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

icone

Journalism
in our DNA

Best-in-class editorial and multimedia solutions to keep strategic audiences informed across all your markets

Audit rapport d'étonnement

Sector
Experts

In-depth knowledge of your sector and global coverage through our network of 1,000+ journalists and international experts.

Sur mesure

Top-notch tech & AI

Top-notch tech tools and AI deliver effective solutions while managing risk.

Impact
Driven

Personalised data on your audiences and targeted multi-channel distribution to boost campaign reach.

Watch & trends

Newsroom

Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.

Consult
Digital News Report
Audiences & distribution

Digital News Report 2025: Six Trends Reshaping the Information Landscape

Vidéo podcast
Formats & growth

Video vs. Podcast: choosing the right medium for strategic impact

User Needs Model
Audiences & distribution

User Needs Model: A proven framework for more impactful content

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