Analyse the expectations and behaviours of your key audiences—decision-makers, employees, investors, candidates, the general public—with one clear objective: to guide your editorial choices and maximise the impact of your communications.
Through tailored surveys, sector-specific benchmarks, and a journalistic reading of the results, we deliver concrete, actionable recommendations your teams can implement right away.
Audits, strategic reviews, sector benchmarks—we combine methodologies to build an actionable map of your audiences’ expectations.
We draw on insights from hundreds of projects to identify trends and strategically position your content against competitors.
Beyond the numbers, we deliver precise recommendations—formats to prioritise, distinctive angles to explore, positioning to reinforce.
Drive action from the rights insights
Drawing on thousands of interviews conducted each year, our sector benchmarks, and the expertise of our Insights & Analytics unit, we help you better understand your audiences, identify the most effective communication channels, and focus your content where it delivers the most impact.
Our approach is grounded in field-based insights to refine your positioning, fine-tune your messaging, and boost the performance of your editorial strategies—whether your goals are awareness, impact, reputation, or attractiveness.
Success stories show how we create sustainable impact that propels customers towards their strategic goals.
A global Newsroom to accelerate
your performance
The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.
Working with our customers, we reach more than 20 million decision-makers and professionals annually.
We serve major European companies and over 300 international leaders, asset managers and NGOs.
Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.
Don’t just hear it from us.
I am absolutely delighted with your work and our collaboration, which I find very smooth. Your team is proactive and writes high-quality content.
We have received nothing but positive feedback on both the final result and the support provided, so thank you for your work and your commitment to the project.
We are very pleased to be working with you. The team brings expertise and efficiency to content production. Your responsiveness is greatly appreciated.
We are delighted with the collaboration; everything went really well with all the teams! The deliverable lived up to our expectations, despite the fact that it was far from an easy task.
Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.
Our Data & Insights expertise combines qualitative analysis, sector benchmarks and performance indicators.
Your Priorities
Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.
