Editorial Guidelines

A reference framework to unify your voice across every channel

We help you translate your editorial strategy into a clear, practical and shareable format.

From key messages and tone of voice to recommended formats and real-life examples, your editorial charter becomes a central tool to guide contributors — both internal and external.

Guidelines éditoriales

A resource for coherence and brand alignment

Strong editorial guidelines bridge the gap between strategy and execution. They ensure your messages remain consistent over time, streamline content production and enable every contributor to speak with the right tone and structure.

We support you in designing and rolling out this framework so it becomes a true driver of engagement and editorial effectiveness across your organisation.

Get in touch with an editorial expert

Solutions

The right solution to move faster on what matters

Data & Insights

Workshops & Training

Practical sessions to embed editorial best practices and elevate your team’s expertise.

Audit rapport d'étonnement

Editorial Training & Governance

From AI to content factories, we will support your inhouse teams as they go from strength to strength and take charge of editorial aspects.

Etude de perception

In-house Content Factory

Clear workflows and tailored tools to scale content production internally with impact.

icone monde

AI Integration

Responsible, hands-on support to embed AI tools in your workflows without losing editorial rigour.

Content Performance Dashboard

Custom dashboards to track editorial performance and fine-tune your strategy over time.

Veille

Media Training

Equip your spokespeople to deliver compelling, on-message interventions on strategic topics.

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

Watch & trends

Newsroom

Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.

Consult
Digital News Report
Audiences & distribution

Digital News Report 2025: Six Trends Reshaping the Information Landscape

Vidéo podcast
Formats & growth

Video vs. Podcast: choosing the right medium for strategic impact

User Needs Model
Audiences & distribution

User Needs Model: A proven framework for more impactful content

FAQ

Frequently Asked Questions

Editorial guidelines help align your messaging, streamline content production, and ensure your entire organization speaks with one voice.

Let's talk

Editorial guidelines serve as a reference document for all internal and external contributors. They ensure consistency across your messaging and help streamline the content creation process.

Editorial positioning, tone by audience, lexical fields, storytelling rules, priority formats, SEO best practices… Each guide is tailored to your specific context.

For all content producers: communications, marketing, HR teams, agencies, freelancers… It’s a shared foundation that aligns all stakeholders around your strategy.

Yes. Our recommendations take into account your governance model, channels, resources, and editorial maturity.

We often deliver them in educational, actionable formats: digital handbooks, launch kits, training sessions, content reviews, or editorial committees.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

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