PR Activations

Media-ready content aligned with your brand and strategic goals

The Editorialist crafts your press kits and releases as editorial content designed to highlight your news and reinforce your positioning. Our team helps you draft media-ready information tailored to editorial expectations. 

From appointments and product launches to ESG updates, financial results or expert op-eds, we handle the structure, targeting, and follow-up of your PR campaigns with formats adapted to each type of outlet (business, institutional, trade).

PR Activations

Visibility lever to strengthen awareness

The press remains a trusted channel: 84% of professionals rely on it for business news, and 23% do so regularly. It is also the top source considered credible by decision-makers.

Financial media websites alone attract over 200 million monthly visits — a powerful vehicle for economic and corporate messaging.

By combining editorial excellence with an acute understanding of journalist expectations and precise channel targeting, we help you secure impactful media coverage that aligns with your brand voice. The result: controlled exposure and reinforced positioning.

Get in touch with an editorial expert

Solutions

The right solutions to move faster on what matters

Data & Insights

Digital Campaign

Tailored campaigns to activate your audiences at scale across all digital channels.

icone

Podcast

A trendy format to position yourself authentically as a thought leader and showcase key stakeholders.

Etude de perception

Multi-channel distribution

An integrated audience-oriented approach to roll out effective global campaigns that make best use of every channel.

icone monde

Media partnership

Leverage high-impact media outlets to amplify your messages with key audiences.

vidéo

Social Ads Campaigns

Plan targeted distribution and boost the reach of your content on social media platforms.

Veille

Conferences & Expert Talks

Editorial highlights to embody your messages and foster meaningful engagement with your communities.

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

Watch & trends

Newsroom

Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.

Consult
Digital News Report
Audiences & distribution

Digital News Report 2025: Six Trends Reshaping the Information Landscape

Vidéo podcast
Formats & growth

Video vs. Podcast: choosing the right medium for strategic impact

User Needs Model
Audiences & distribution

User Needs Model: A proven framework for more impactful content

FAQ

Frequently Asked Questions

Media-ready content designed to maximize coverage and promote your key messages to journalists and industry influencers.

Let's talk

We produce press releases, media kits, key messaging briefs, executive op-eds, Q&As, and media pitches. Each format is structured to meet editorial standards and tailored to the chosen distribution channel.

We distribute your content via qualified databases and targeted contacts based on your sector. When needed, we follow up with relaunch efforts and tailored media pitches to increase pickup rates.

Yes. We support your spokespersons by preparing their key messages, drafting op-eds or interviews, and providing media training if needed.

Absolutely. PR can be integrated into a wider editorial campaign, including social media, newsletters, landing pages, or expert content — to ensure consistency and maximize impact.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

Set up a meeting