Social Ads Campaigns

Reach new audiences with targeted sponsored campaigns

Social ads campaigns amplify your message among strategic audiences. The Editorialist designs and manages performance-driven sponsored campaigns across LinkedIn, Instagram, TikTok, Facebook, X, and YouTube—aligned with your goals: awareness, reputation, lead generation, or event-based activation.

Whether you’re launching a new offer, promoting a corporate milestone, or showcasing expertise, we align content, targeting, and distribution into one cohesive strategy.

social ads campaigns

A visibility booster for your most strategic content

Social ads campaigns significantly increase the impact of your high-value content—expert articles, executive interviews, white papers, success stories, webinars, events…

We convert these assets into high-performing sponsored formats, supported by a tightly orchestrated framework:

  • Refined targeting based on role, sector, and region
  • Storytelling tailored to platform-specific consumption habits
  • Dynamic formats (carousels, short videos, animated quotes…)
  • Messaging optimized for LinkedIn Ads, Meta Ads, Google Ads…
  • Landing pages built for conversion

The result: measurable, qualified distribution that drives engagement and amplifies your most strategic messages.

Our combined editorial and paid media expertise ensures a balance between content relevance and campaign performance.

Get in touch with an editorial expert

Solutions

The right solutions to move faster on what matters

Data & Insights

Digital Campaign

Tailored campaigns to activate your audiences at scale across all digital channels.

icone

Podcast

A trendy format to position yourself authentically as a thought leader and showcase key stakeholders.

Etude de perception

PR Activations

Targeted campaigns to strengthen your presence in influential and specialized media.

icone monde

Media partnership

Leverage high-impact media outlets to amplify your messages with key audiences.

vidéo

Multi-channel distribution

An integrated audience-oriented approach to roll out effective global campaigns that make best use of every channel.

Veille

Conferences & Expert Talks

Editorial highlights to embody your messages and foster meaningful engagement with your communities.

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

Watch & trends

Newsroom

Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.

Consult
Digital News Report
Audiences & distribution

Digital News Report 2025: Six Trends Reshaping the Information Landscape

Vidéo podcast
Formats & growth

Video vs. Podcast: choosing the right medium for strategic impact

User Needs Model
Audiences & distribution

User Needs Model: A proven framework for more impactful content

FAQ

Frequently Asked Questions

Amplify your key messages with performance-driven social ad campaigns: content, targeting, formats, and distribution aligned with your business objectives.

Let's talk

We operate across all major platforms: LinkedIn, Meta (Facebook/Instagram/WhatsApp), TikTok, X (formerly Twitter), YouTube, and Google Ads when relevant to your objectives.

For B2B and B2C organizations aiming to increase visibility, engage qualified audiences, or strengthen brand awareness through high-value content and targeted amplification.

Yes. We define targeting based on your key personas, combining sector data, job functions, geographic criteria, and user interests to ensure precision and performance.

We lead with editorial quality. Our campaigns are conceived as extensions of your content strategy—not just advertising. We integrate storytelling, targeting, and distribution to create lasting impact.

Depending on your objectives: increased reach, qualified engagement, traffic to key pages, lead generation... We ensure close monitoring and tailor KPIs to track performance at every stage.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

Set up a meeting