Social media

Agile formats that spark conversations where your audiences are

Social media comes with its own rules – short, visual, human-centred formats designed to grab attention in seconds. The Editorialist helps you design and manage a social media strategy that delivers: from competitor benchmarking and editorial planning to objectives, formats, and publishing schedules.

Every asset is built to match the platform’s codes: LinkedIn carousels to cement your thought leadership, short-form videos to boost reach on Instagram or TikTok, stories or quotes to bring your commitments to life. Each format is crafted to sharpen your positioning and amplify the impact of your message.

Social media

A strategic lever to boost visibility and unite your audiences

Every social post is a gateway into your wider editorial ecosystem – from articles and newsletters to reports and events.

Planned as a visibility funnel, your social media strategy expands your reach, embeds your key messages, and builds a consistent editorial presence over time.

The result: a more visible, more engaging communication approach that strengthens your reputation while supporting your business goals.

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Solutions

The right solution to move faster on what matters

vidéo

Video Production

Portraits, interviews, brand and purpose-led films to bring your communications to life.

Audit rapport d'étonnement

Sustainability & Annual Reports

Flagship publications that add credibility to your commitments and showcase performance.

Etude de perception

Digital Media Hub

A go-to platform to inform clients and prospects while owning your sector’s key topics.

Revue des tendances

Newsletter

Keep your network engaged with distinctive, expert-led content.

Multimedia & Data visualisation

Formats that are in step with how audiences source information today and that make your messages more impactful.

icone monde

Data Storytelling

Present your topics and your audience’s news visually, with a strong data-driven angle.

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Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

Watch & trends

Newsroom

Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.

Consult
Digital News Report
Audiences & distribution

Digital News Report 2025: Six Trends Reshaping the Information Landscape

Vidéo podcast
Formats & growth

Video vs. Podcast: choosing the right medium for strategic impact

User Needs Model
Audiences & distribution

User Needs Model: A proven framework for more impactful content

FAQ

Frequently Asked Questions

Impactful social media formats that amplify your presence and build lasting connections with your communities.

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Social media is where your audiences go for information. When used effectively, it boosts brand visibility, strengthens message credibility, and enhances your reputation.

Yes. We develop clear, realistic editorial calendars to give your posts rhythm, embed your key messages, and establish a regular touchpoint with your communities.

LinkedIn carousels, short videos for Instagram or TikTok, stories, quote posts… Each format is crafted to grab attention and extend the reach of your strategic messages.

LinkedIn, Instagram, TikTok, X (Twitter)… We guide you towards the most effective platforms based on your audiences, objectives, and resources – to maximise your editorial ROI.

Absolutely. We design content for seamless adaptation across markets – fine-tuning tone, language, and visuals to engage local audiences while maintaining a coherent global presence.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

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