Between a US backlash and a regulatory pause in Europe, sustainability ESG communication is entering a new chapter.
The expectations for companies are changing, and so are the ways they tell their sustainability stories.
To support communication and sustainability teams assess their own content strategies, we analyse practices from leading French companies.
A clear picture of how CSR narratives are evolving.
From Integrated Reports to mixed-media storytelling
What common practices reveal about today’s expectations.
How are SBF120 companies reshaping their sustainability narratives ?
As expectations around transparency rise and sustainability strategies mature, SBF120 companies are refining their narratives with more targeted, visual and multichannel content — a trend clearly reflected in the CSR editorial practices benchmark SBF120.
Beyond individual formats, a deeper shift is emerging: sustainability communication is becoming a space for evidence, coherence and strategic dialogue with stakeholders.
This benchmark explores :
Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.
