White paper:  Where and how are today’s decision-makers getting information?

How do European CEOs and C-Level executives stay informed? Our latest white paper provides concrete insights into the channels they use, the formats they engage with, and their content preferences – helping you better understand how to reach them

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White paper decision makers

Trends and key figures

7 distribution channels decoded

High-performing content

Analysis of 20 standout examples

Concrete insights

into C-Level information expectations

What’s inside?

Breaking down the channels and formats that resonate most – to help you cut through the noise

In an era of information overload, getting your content in front of the right people – and making it stick – is more challenging than ever. Our latest white paper examines how today’s CEOs, senior executives and investors consume content.

  • The editorial formats that engage decision-makers: insights into the content types that resonate most with European executives, including video, newsletters, and thought leadership.
  • The distribution channels that drive visibility: a breakdown of seven key channels, with trends and recommendations to sharpen your strategy.
  • The factors behind high-performing content: an analysis of 20 standout examples, with a breakdown of what makes them successful.
  • The content expectations of senior executives: a look at what decision-makers value in business content and how to align with their needs.

White paper decision makers

Why download this white paper?

Gain practical recommendations and concrete examples to help you:

  • Showcase your expertise through formats that engage decision-makers.
  • Optimize your distribution strategy for maximum reach and impact.
  • Develop content that is relevant, authoritative, and high-impact.
White paper decision makers

Watch & trends

Newsroom

Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.

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Benchmark Private Equity

Benchmark Private Equity