Retail & AgriFood

Expert content to build influence, showcase offers and engage audiences

The Editorialist creates targeted content to strengthen brand preference, increase transparency and engage key stakeholders — from consumers and distributors to influencers and public partners.

Cdiscount, Cniel, Pernod Ricard…

Proven expertise with leading brands, retailers and industry players.

250 experts across Europe and worldwide

Multilingual content tailored to your market challenges and regulatory standards.

A performance-driven approach

From traffic and conversion to reputation, our editorial strategies serve your business priorities.

Priorités

What’s at stake for retail & AgriFood sector?

Clarify your value in a crowded market

Articulate the unique value of your brands, products or retail offer through distinctive, insight-led content supported by consumer data and sector benchmarks.

Support an omnichannel strategy

Build an editorial approach aligned with customer journeys, touchpoints and conversion data, adapting messaging to the needs and behaviours of each channel.

Showcase business transformation

Use data-backed content to highlight results — operational performance, digitalisation, ESG progress, social impact — supporting both corporate and financial communications.

Highlight careers to boost recruitment

Unite frontline teams and strengthen employer brand with authentic, retention-focused content that showcases skills, career paths and the value of each role.

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All Success Stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

icone

Journalism
in our DNA

Best-in-class editorial and multimedia solutions to keep strategic audiences informed across all your markets

Audit rapport d'étonnement

Sector
Experts

In-depth knowledge of your sector and global coverage through our network of 1,000+ journalists and international experts.

Sur mesure

Top-notch tech & AI

Top-notch tech tools and AI deliver effective solutions while managing risk.

Impact
Driven

Personalised data on your audiences and targeted multi-channel distribution to boost campaign reach.

Watch & trends

Newsroom

Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.

Consult
Digital News Report
Audiences & distribution

Digital News Report 2025: Six Trends Reshaping the Information Landscape

Vidéo podcast
Formats & growth

Video vs. Podcast: choosing the right medium for strategic impact

User Needs Model
Audiences & distribution

User Needs Model: A proven framework for more impactful content

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