Services

Strategic content to promote your expertise, retain clients and engage employees

From showcasing expertise and sharpening your offer to boosting talent appeal — the service industry faces fierce competition and demanding tenders. The Editorialist helps you build performance-driven content strategies tailored to both public and private decision-makers.

Onet, GL Events, Collecteam…

Trusted by leading players across the service industry.

250 experts across Europe and beyond

Multilingual content tailored to your markets and audiences.

A results-first approach

Visibility, influence, attractiveness — our content serves your core business goals.

PRIORITIES

What’s at stake for service-sector communication?

Showcase your offer and operational expertise

Deliver regular expert content to clarify your value proposition, target messaging by audience, and stay visible to clients, prospects and key stakeholders.

Target sector-specific priorities

Address client concerns — cost, quality, responsiveness — through editorial strategies tailored by vertical or expertise, supporting campaigns and commercial growth.

Develop impactful thought leadership

Position your leaders and experts on strategic topics — employment, HR, outsourced services — with high-value content formats such as op-eds, interviews and executive profiles.

Highlight your social impact commitments

Give visibility to your initiatives — training, inclusion, mobility — through storytelling rooted in measurable impact, aligned with the expectations of clients, partners and local authorities.

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

icone

Journalism
in our DNA

Best-in-class editorial and multimedia solutions to keep strategic audiences informed across all your markets

Audit rapport d'étonnement

Sector
Experts

In-depth knowledge of your sector and global coverage through our network of 1,000+ journalists and international experts.

Sur mesure

Top-notch tech & AI

Top-notch tech tools and AI deliver effective solutions while managing risk.

Impact
Driven

Personalised data on your audiences and targeted multi-channel distribution to boost campaign reach.

Watch & trends

Newsroom

Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.

Consult
Digital News Report
Audiences & distribution

Digital News Report 2025: Six Trends Reshaping the Information Landscape

Vidéo podcast
Formats & growth

Video vs. Podcast: choosing the right medium for strategic impact

User Needs Model
Audiences & distribution

User Needs Model: A proven framework for more impactful content

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