Silver Economy

Editorial strategies to refine your communication, showcase expertise and highlight commitments

Demographic shifts, evolving care pathways, pressure on economic models — in a sector undergoing transformation, your messaging must combine impact with credibility.

The Editorialist designs targeted content for decision-makers, caregivers, professionals and partners, helping you showcase expertise, demonstrate commitments and strengthen positioning.

Colisée, Emera, DomusVi…

Proven track record with leading healthcare and elderly care groups.

250 experts across Europe and beyond

Multilingual content adapted to regulatory requirements.

A results-focused approach

We create content that delivers on visibility, influence and business priorities.

Priorities

What’s at stake for Silver Economy actors?

Increase visibility among priority audiences

Promote your services and facilities through storytelling, real-life testimonials and targeted campaigns that resonate with caregivers, families and institutional stakeholders.

Position yourself as a sector leader

Establish a credible leadership voice to influence public debate and professional dialogue on ageing and senior care.

Strengthen your employer brand

Showcase careers, training and employee stories to attract and retain talent in a sector where skilled professionals are in high demand.

Make your business model clear — and compelling

Communicate the resilience and adaptability of your organisation with data-backed, investor-ready content that inspires trust and engagement.

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All Success Stories
Structuring an editorial strategy to drive sustainable transformation and strengthen the group’s positioning

Colisée

Audience Insights
Social Media
Sustainability Communication
Strengthening B2B marketing performance and showcasing regulatory expertise.

BDO

Expert Content
Multi-channel Distribution
Newsletter
Supporting the editorial challenges and communications of five entities within the group

L’Oréal

Corporate Positioning
Strategy & Positioning
Thought leadership

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

icone

Journalism
in our DNA

Best-in-class editorial and multimedia solutions to keep strategic audiences informed across all your markets

Audit rapport d'étonnement

Sector
Experts

In-depth knowledge of your sector and global coverage through our network of 1,000+ journalists and international experts.

Sur mesure

Top-notch tech & AI

Top-notch tech tools and AI deliver effective solutions while managing risk.

Impact
Driven

Personalised data on your audiences and targeted multi-channel distribution to boost campaign reach.

Watch & trends

Newsroom

Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.

Consult
Digital News Report
Audiences & distribution

Digital News Report 2025: Six Trends Reshaping the Information Landscape

Vidéo podcast
Formats & growth

Video vs. Podcast: choosing the right medium for strategic impact

User Needs Model
Audiences & distribution

User Needs Model: A proven framework for more impactful content

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