Flexibility, personalisation, sustainability — The Editorialist creates tailored content for hotel groups and travel operators to boost attractiveness, support campaigns and build high-performance communication strategies.
Tourism & Hospitality
Strategic content to sharpen your positioning, differentiation and influence
Accor, Ponant, Louvre Hotel Group…
Proven experience with leading international hospitality and travel brands.
250 experts across Europe and worldwide
Multilingual, market-specific content tailored to your target audiences.
A results-focused approach
From SEO and influence to brand image, our content drives measurable performance.
Priorities
What’s at stake for tourism & hospitality communication?
Boost visibility and meet guest expectations
Align your messaging and tailor content to each segment, using SEO/GEO-optimised, data-driven strategies built around traveller insights.
Showcase your sustainability commitments
From local sourcing and resource efficiency to low-carbon mobility, tell a proof-backed sustainability story that meets industry standards and societal expectations.
Unite teams around a customer-first culture
Inspire internal engagement with content that celebrates operational excellence, frontline roles and shared success across your network.
Reassure investors and markets
Deliver editorial content backed by recovery, growth and resilience data to secure confidence from shareholders and market stakeholders.
Use cases
Success stories
Success stories show how we create sustainable impact that propels customers towards their strategic goals.
Global Coverage
A global Newsroom to accelerate
your performance
The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.
20M+ reach
Working with our customers, we reach more than 20 million decision-makers and professionals annually.
Over 25% of Euro Stoxx 50
We serve major European companies and over 300 international leaders, asset managers and NGOs.
1,500 international experts
Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.
Journalism in our DNA
Best-in-class editorial and multimedia solutions to keep strategic audiences informed across all your markets
Sector Experts
In-depth knowledge of your sector and global coverage through our network of 1,000+ journalists and international experts.
Top-notch tech & AI
Top-notch tech tools and AI deliver effective solutions while managing risk.
ImpactDriven
Personalised data on your audiences and targeted multi-channel distribution to boost campaign reach.
Watch & trends
Newsroom
Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.
