CREATING CONTENT FOR THE LEGAL SECTOR

We support law firms, training organisations and legal departments to create expert content with high value added, covering all areas of public and private law. We help legal specialists to connect with their audiences through regular, high-quality communications and to raise their profile, if that is part of their gameplan.

LEGAL COMMUNICATION: KEY CHALLENGES

The challenges facing law firms and legal departments continue to mount with the growing economic and regulatory demands placed on companies. An effective and innovative communication strategy is critical if you want to stand out from the crowd and spotlight your points of difference.

1. SHOW YOUR EFFECTIVENESS AND GROW YOUR REPUTATION

In today’s fiercely competitive legal sector, building and maintaining a solid name is vital. This will help to attract new customers and consolidate your position as an expert in the eyes of your audiences, including internal teams, investors and partners. But the legal field is also a highly sensitive area, involving confidential information and data, as well as fiendishly complex and technical rules.

One of the biggest challenges is to communicate in the right way, highlighting your expertise and what makes you different, while maintaining a reliable, meticulous stance that underlines your credentials as a serious partner. To hit the right level of communication, you need to offer content that both reflects your expertise and sets it in the context of the challenges facing your targets and audiences. You should always seek to simplify, but without dumbing down, making sure that the format you adopt serves the substance of what you want to say.

Internationally active companies face the additional challenges of communicating in multiple languages, while mastering different legal frameworks and diverse cultures.

2. DEVELOP YOUR CSR/ESG COMMUNICATION

Legal professions are not immune to the rising importance of CSR topics in the business world. According to a 2022 Wolters Kluwer survey, 56% of respondents said that ESG-related demands placed on them had increased over the previous year, and 64% saw this increase continuing over the next three years.

The challenge is twofold: you need to affirm your CSR expertise via dedicated content, while building the skills of employees and partners working in these areas.

3. ATTRACT AND RETAIN TALENT

Legal departments and law firms were quick to feel the effects of the post-Covid return to “normal”. Again citing the Wolters Kluwer survey, 70% of corporate lawyers said they were likely to leave their position in the next year. In a sector not known for widespread use of work from-home arrangements, lawyers put work/private life balance as a top priority. But just 34% say that their firm offers ways to achieve it.

Companies in the sector need to take steps to attract and retain talent. A key component in this effort is to build a genuine employer brand to showcase existing practices and policies and do a better job of meeting employees’ new priorities.

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WHAT ARE YOUR GOALS?

Whatever organisation they are working in, we help lawyers and legal specialists to connect with their audiences through regular, high-quality communication and to raise their profile, if that is part of their game plan. Our editorial managers have a thorough understanding of the sector and work with specialised journalists to create articles dealing with regulatory developments, analyses, in-depth articles for legal reviews, opinion pieces by partners, press releases and more.

Using our journalistic approach and in-depth understanding of your business challenges, we help you to meet your goals:

• Develop expert content to bolster your reputation
• Build an employer branding strategy
• Work on the right key messages in your CSR themes
• Personalise your messages and build thought leadership

Example of an editorial programme

Each quarter, three content areas to bring your stakeholders together and keep them informed:

• Video interview
• Analysis of a topical legal development, such as a new piece of legislation
• Use case article covering a recent deal

This type of content will keep your customers and prospects in the loop and raise your profile. Have your experts, partners and associates speak to put a human face on your approach and strategy, and showcase your firm’s practices with a clear, expert tone, to make sure that you stand out in specialised reviews and directories.

OUR SUCCESS STORIES IN YOUR SECTOR

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The Editorialist is an editorial leader, specialising in the production of value-added content to inform law firms’ strategic audiences: clients, prospects, investors, teams, etc. We work with more than 300 French and international companies, helping them to tackle all their content-related questions. Our editorial team has in-depth knowledge of the issues faced by law firms.