Expert opinion pieces

Opinion pieces are an effective way to showcase your expertise, beliefs or commitments.

An opinion piece is an article by a respected industry specialist writing under their own name. It is a format where a real person takes a stance on an issue, giving a reasoned opinion for their position.

The article positions the writer as an expert, giving them authority to talk about on the issue and creating confidence among the readership.

How you promote your brand in an opinion piece depends on the target audience and how the article is being shared. Are you using LinkedIn, the press, or a different channel altogether?

Our editorial experts can support you in creating expert opinion pieces by choosing the right angle, deciding on the messages you want to get across and providing supporting evidence, setting the challenges in context and even doing the actual writing. We also have lots of experience in collaborating with the PR agencies used by our customers.

Starting at

1 350 €


To showcase expertise, a senior executive or a conviction

To raise your profile on LinkedIn or target media

To create a trusted relationship with your audience.

Tip from our editorial expert:

Opinion pieces are THE way to maintain the LinkedIn accounts of experts or senior managers. They highlight the speaker's convictions, but also their vision, expertise or strategy. The media love these pieces, which also work extremely well on social media.

What we include

Ready to Work With Us?



A framing workshop is organised with the editorial team to discuss topics, spokespersons, activities you want to highlight, and the editorial tone.


A monthly editorial committee: each month proposals for themes, angles, speakers and editorial formats consistent with the editorial strategy defined together. You will find all the content offered and the delivery dates on your online editorial calendar.


Content production: a two-person team made up of a journalist specialised in your area and an editorial manager who produces and edits content while ensuring overall consistency. We also send you a monthly or quarterly tracking report so that you monitor content performance and get the best out of your programme.

What we promise

A simple system

• Your editorial manager handles content production from start to finish
• You can access your online editorial calendar whenever you want

A quality commitment

• We proactively suggest angles, topics and outside speakers
• SEO: we integrate your appropriate keywords
• We conduct spell checking and ensure that plagiarism and duplicate content are prevented

Reliable and responsive service

• Communication and journalism experts who know your sector and the expectations of your audiences
• Editorial advisors who are only a call away and who will guide you to the solution that best meets your needs
• We will give you an answer within the day; average turnaround time for an in-depth article is five business days

Fair pricing

• A single pricing structure for all customers ensures a fair price for you and for our journalists
• Policy of unlimited back-and-forth conversations: no hidden fees

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