White papers

The quintessential B2B practical guide, a white paper is a document that zeroes in on a particular solution or area of expertise, and that is primarily targeted at your prospects and customers. White papers allow you to position yourself as a subject expert, showcase your know-how to prospects and tell existing customers about other aspects of your business. We can provide you with a ready-to-go white paper covering a topic that is of interest to your targets.

Our white papers include interviews with employees and experts, use cases and handy advice for your targets. We recommend optimising distribution through LinkedIn campaigns, which we can set up for you to broaden your qualified audience and reach new prospects.

Starting at

4 798 €


Steer prospects towards your business solutions and showcase your expertise

Show thought leadership by diving deeper into the key trends and topics in your sector

Generate leads and create engagement with a qualified community

Tip from our editorial expert:

A white paper is a vital piece in your B2B marketing strategy: it offers a way to address very tangible issues and to dive deeper into key topics by taking a forward - looking view. It helps to position your firm as a serious, innovative and responsive player in your sector.

What we include

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A framing workshop is organised with the editorial team to discuss topics, spokespersons, activities you want to highlight, and the editorial tone.


A monthly editorial committee: each month proposals for themes, angles, speakers and editorial formats consistent with the editorial strategy defined together. You will find all the content offered and the delivery dates on your online editorial calendar.


Content production: a two-person team made up of a journalist specialised in your area and an editorial manager who produces and edits content while ensuring overall consistency. We also send you a monthly or quarterly tracking report so that you monitor content performance and get the best out of your programme.

What we promise

A simple system

• Your editorial manager handles content production from start to finish
• You can access your online editorial calendar whenever you want

A quality commitment

• We proactively suggest angles, topics and outside speakers
• SEO: we integrate your appropriate keywords
• We conduct spell checking and ensure that plagiarism and duplicate content are prevented

Reliable and responsive service

• Communication and journalism experts who know your sector and the expectations of your audiences
• Editorial advisors who are only a call away and who will guide you to the solution that best meets your needs
• We will give you an answer within the day; average turnaround time for an in-depth article is five business days

Fair pricing

• A single pricing structure for all customers ensures a fair price for you and for our journalists
• Policy of unlimited back-and-forth conversations: no hidden fees

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