Editorial guidelines

Your editorial strategy in a shareable book. Providing key messages, preferred formats, publication examples and more, your editorial guidelines are your best tool when it comes to helping team members and partners to embrace your editorial goals. They are one of the main ways of sharing your editorial strategy.

Our editorial experts will help you to draw up editorial guidelines and share them with your contributors.

Starting at

10 000 €

Show me an example

Editorial guidelines drafted for "The Choice" by ESCP
Illustration Editorial guidelines


Harmonise all your content around a common editorial stance

Align your messages with a common set of rules and best practices

Upskill employees in content creation

Tip from our editorial expert:

We recommend having editorial guidelines if content creation is picking up speed in your organisation and involving multiple contributors. We work with you to build the right matrix, expanding your existing editorial rules, creating a consistent tone, unlocking SEO quick wins, setting out the golden rules and providing examples.

What we include

Ready to Work With Us?



A framing workshop is organised with the editorial team to discuss topics, spokespersons, activities you want to highlight, and the editorial tone.


A monthly editorial committee: each month proposals for themes, angles, speakers and editorial formats consistent with the editorial strategy defined together. You will find all the content offered and the delivery dates on your online editorial calendar.


Content production: a two-person team made up of a journalist specialised in your area and an editorial manager who produces and edits content while ensuring overall consistency. We also send you a monthly or quarterly tracking report so that you monitor content performance and get the best out of your programme.

What we promise

A simple system

• Your editorial manager handles content production from start to finish
• You can access your online editorial calendar whenever you want

A quality commitment

• We proactively suggest angles, topics and outside speakers
• SEO: we integrate your appropriate keywords
• We conduct spell checking and ensure that plagiarism and duplicate content are prevented

Reliable and responsive service

• Communication and journalism experts who know your sector and the expectations of your audiences
• Editorial advisors who are only a call away and who will guide you to the solution that best meets your needs
• We will give you an answer within the day; average turnaround time for an in-depth article is five business days

Fair pricing

• A single pricing structure for all customers ensures a fair price for you and for our journalists
• Policy of unlimited back-and-forth conversations: no hidden fees

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