Find out how The Editorialist can support you, no matter what sector you work in.
We develop editorial content that truly meets your objectives.
The Editorialist is an editorial leader, specialising in the production of high value-added content.
CREATING CONTENT FOR DIGITAL AND IT SERVICES COMPANIES
We produce expert content for the digital services sector. We can help you to stand out from the crowd by showcasing your expertise, sharing your know-how and spotlighting your consultants. Our editorial managers have in-depth knowledge of the digital services sector and work with specialised journalists to create all your content items, from white papers and blog posts to customer newsletters and articles covering hot news stories.
COMMUNICATION CHALLENGES OF DIGITAL AND IT SERVICES COMPANIES
The digital and IT services sector is enjoying soaring growth, powered by three main drivers: Cloud C&SI, digital transformation and the Internet of Things.
However, the market is fiercely competitive, featuring already established players, such as Capgemini and Accenture, plus dynamic, agile new entrants that are bringing fresh perspectives and innovations. Four communication challenges are shared by all participants in this sector.
1. MAKE TECHNICAL LANGUAGE ACCESSIBLE
Ranging from SaaS and big data, to cybersecurity, AI and digital transformation services, the solutions provided by digital and IT services companies tend to be fairly technical, potentially making them hard for non-specialist customers to understand. One of the challenges is therefore to make the benefits of your product or service crystal clear. To do that, you need to strike the right balance between technical language, expertise and accessibility. You can create Success Stories that show how customers have used your solutions in real-world applications. Or you could create videos and infographics that explain your technology in simple, visual terms.
👉 Anticipate your customers’ questions and issues to be sure of creating content that truly meets their needs.
2. BRING OUT THE THINGS THAT MAKE YOU DIFFERENT
The digital and IT services sector is intensely competitive, with many firms vying to provide similar services. This makes it vital for companies to differentiate themselves from the rest to attract and retain potential customers. Step one is to identify what sets your firm apart from its rivals. This could be a technical speciality or a particular area of expertise. Your CSR strategy and commitments are also differentiating features.
Once you have pinpointed these elements, you can build a content strategy around these strengths. In addition to blog posts or white papers, you could explore other formats, such as opinion pieces demonstrating thought leadership by senior executives. These messages need to be scheduled and integrated within a global communication strategy. They will help to give your company a human face and underline its leadership in its field.
3. MAKE INTERNAL COMMUNICATION MORE FLUID
Often characterised by decentralised structures, lots of remote working and a presence spanning multiple sites or even countries, digital services providers face a number of internal-communication challenges. One of these is to circulate information so that all employees have access to the same level of knowledge.
Internal newsletters, intranet content, information webinars for personnel and other tools can help to share information and keep it flowing. The goal is to make sure that all employees are aligned with the company’s goals, while building a shared core of market knowledge.
👉 Communicate transparently and proactively during organisational changes to strengthen employees’ trust and engagement.
4. RECRUIT RARE TALENT
The ability to recruit potential high flyers is another point with a critical bearing on the long-term survival of any digital services company. These types of employees tend to have either a technical or scientific background and make up the core of the firm’s consultants. Since these profiles are in high demand not just among rivals, but also in all other sectors looking to beef up their digital and IT expertise, it is vital for firms to work on their employer brand.
It is especially important to pay attention to employer brand “showcases”, including LinkedIn, Indeed, engineering school websites, and more. Companies need to offer good jobs and be transparent about pay scales and employee perks. They also need to demonstrate an attractive corporate culture with compelling values, and stress how their team is at the cutting edge as it works on topics with real importance for the future.
👉 Don’t skimp on content that will establish you as a leading employer. Infographics explaining benefits, employee profiles, history and purpose of the company, CSR and ethical commitments, “Day in the Life” reports, and opinion pieces by senior executives can all play a role.
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WHAT ARE YOUR GOALS?
The digital services sector is growing fast. The diverse line-up of participants, from software developers to digital transition consultants, cybersecurity specialists and data analytics pros, means that tailored and targeted communication is vital.
FORMATS THAT MEET YOUR NEEDS
Whether you want to make complex technical concepts accessible, keep your audiences informed about your latest innovations, or raise your company’s profile, we understand the issues and challenges specific to your sector. We employ multilingual editorial experts who specialise in IT, the digital transformation and new technologies.
Example of an editorial programme
Every month, three articles highlighting your expertise, your news and your team in a journalistic tone:
Digital trend analysis
Opinion from an expert/consultant
Story presenting a solution or news in an attractive and compelling format
This type of content will keep audiences in the loop and raise your profile. Whether they are developers, consultants or project managers, let your employees speak. It’s a great way to personify your approach and highlight the human expertise behind your technological solutions. By unpicking future themes such as artificial intelligence or cybersecurity, you can position yourself as an authority in your key issues.
THREE COMMUNICATION TIPS
- Keep customers and prospects regularly informed and raise your profile
- Have your employees speak to personify your approach and educate.
- Stand out in a competitive sector by proactively tackling future themes, such as AI, IoT, Big Data and training.
OUR SUCCESS STORIES IN YOUR SECTOR
Get support from our digital & IT communication experts
The Editorialist is a leading editorial agency, specialising in producing value-added content to inform the strategic audiences of digital & IT services companies: customers, partners, investors, current and future teams, etc. We work with more than 300 French and international companies, helping them to tackle all their content-related questions.
JOURNALISM IN OUR DNA
We produce informative, reliable, properly documented content. A dedicated editorial manager works with you day-to-day, steering content production and suggesting topics, angles, formats and interviewees.
SECTOR EXPERTISE
Our detailed understanding of our customers’ business challenges stems from ongoing inhouse training and our network of specialised and multilingual journalists and writers.
INNOVATIVE FORMATS
Always on the lookout for new developments in media and communication, we offer leading-edge audio, multimedia, editorial and other formats to boost your content strategy and tap into the latest editorial trends.
FAIR, TRANSPARENT PRICING
We believe that the quality of our content and service depend in the long run on transparent pricing for all of our customers and partners. That means charging everyone the same prices – not specific rates for different customers – and paying our writers and journalists fairly.
