Ofi invest AM

France’s fifth-largest asset manager, OFI Invest AM manages more than €200 billion in assets and works with leading players in the savings and insurance sectors, including Abeille Assurances, AFER, Matmut, and Mutavie. The group offers a comprehensive range of investment solutions across the entire value chain from product development to distribution.

To support the launch of Parlons Épargne, its editorial platform for financial professionals, OFI Invest AM partnered with The Editorialist to expand its content offering and develop a fresh approach to financial education.

Key drivers

Multi-channel Distribution

Thought leadership

Video Production

Context

OFI Invest AM wanted Parlons Épargne to become a trusted resource for financial education, helping professionals better understand key topics through distinctive, high-quality editorial content.

To achieve this ambition, the company sought a creative partner capable of producing distinctive editorial formats that combine journalistic credibility, strong storytelling, and educational value.

The Editorialist developed the editorial strategy, creative concepts, and scripts for two original video series.

Objectives

Aligned with OFI Invest AM’s communication goals, the project aimed to:

Showcase the company’s expertise through high-value editorial content.
Make financial education more engaging through narrative-driven formats.
Help industry professionals deepen their understanding of complex market and economic issues.
Create content designed for distribution across LinkedIn, YouTube, and audio platforms

Results & Examples

The Editorialist created two original video series for Parlons Épargne.

Stock Story revisits defining moments in economic history—from market booms to financial crises to landmark corporate success stories—to uncover the lessons they offer investors today. Hosted by a journalist, each episode blends documentary-style storytelling with motion design, data visualization, and archival footage to make financial history engaging and accessible.

Our Futures explores the economic transformations reshaping industries and the opportunities emerging from sustainable investing. Through a mix of expert interviews, visual storytelling, and journalistic reporting, the series examines how specific sectors are evolving and what those changes mean for the future.

Both series are distributed across LinkedIn, YouTube, and the Parlons Épargne platform. Stock Story is also available as a podcast on Spotify and Deezer.

Recognition

Parlons Épargne received La Coupole de l’Audace, an award presented by L’Agefi recognizing the most innovative initiatives in the asset management and financial services industry.

Within just a few months of its launch, Parlons Épargne had established itself as a leading resource for financial professionals and independent financial advisors, building a community of more than 3,000 engaged members.