Paid media campaign

Invest in the ad spaces that reach your audiences, across traditional and digital media alike

We build comprehensive media campaigns to increase your visibility with your strategic audiences: media strategy, channel recommendations, editorial and visual creation, operational management.

Every recommendation starts with your audiences and their habits, identified through our Data & Insights team.

TV, press, radio, web display, sponsored podcasts: we cover the full range of media investment, kept consistent with your press coverage and your owned content, and complementing your Social Ads and digital campaigns.

Paid media campaign

Investment calibrated to the performance of each channel

We cross-reference the media habits of your priority audiences with the characteristics of each channel — audience, consumption context, format — to define the distribution sequence that maximises useful coverage of your targets.

You track the performance of every channel and format — coverage, frequency, CPL, engagement by channel — with regular check-in points throughout the campaign to make adjustments.

This like-for-like tracking across channels gives you usable ROI data to guide future budget decisions, and to demonstrate the return on every euro invested to your leadership.

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Audiences

Solutions

The right solutions to move faster on what matters

Data & Insights

Digital Campaign

Bespoke programmes to activate your audiences at scale, across every digital channel.

Digital PR & partnerships

Get noticed by journalists and by AI engines.

Etude de perception

Multichannel distribution

Digital campaigns, PR, talks, social ads: we orchestrate distribution campaigns to amplify the reach of your content.

icone monde

Multichannel distribution

Digital campaigns, PR, talks, social ads: we orchestrate distribution campaigns to amplify the reach of your content.

vidéo

Social Ads Campaign

Orchestrate targeted distribution and amplify the reach of your content on social media.

Veille

Conferences & Expert Talks

Editorial set pieces that put a face to your messages and build connection with your communities.

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Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Making financial education more accessible through original video storytelling.

OFI invest AM

Multi-channel Distribution
Thought leadership
Video Production
Steering a luxury beauty brand's communications across its Asian markets

Shu Uemura

Brand Content
Multi-channel Distribution
Strategy & Positioning
Positioning a global leader as the defining voice of its industry through an expert media platform

Ceva Logistics

Corporate Positioning
Multi-channel Distribution
Podcast

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

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20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

Watch & trends

Newsroom

Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.

Consult
non-desk employees
Audiences & distribution

Internal communications in large organisations: why most campaigns failed to reach non-desk employees

Ofi Invest
Top Voices

Inside Parlons Épargne: how Ofi Invest AM built a content hub advisers actually use

Audiences & distribution

Gartner’s 2026 predictions: the checklist.

FAQ

Frequently Asked Questions

Media partnerships strengthen your credibility and activate new, qualified audiences. Formats, media choices, distribution: the keys to aligning substance, form, and visibility.

Let's talk

Yes — editorial and visual creation for adverts or films, kept consistent with your editorial line and your other communication programmes (PR, owned content).

Paid Media Campaign covers media investment specifically outside social networks. Social Ads Campaign is dedicated to social platforms, and Digital Campaign orchestrates every channel — PR, social, newsletters, talks — within one overall distribution campaign. The three combine depending on your objectives.

Designing and buying advertising space across traditional and digital media: TV, press, radio, web display, sponsored podcasts — strategy, recommendations, editorial and visual creation, operational management.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

Set up a meeting