Nearly 73% of B2B marketing directors plan to increase their investment in influencer marketing over the coming years. Building visibility through partnerships with content creators has become essential for a growing number of businesses.
What sets The Editorialist apart here? We sit at the intersection of three skill sets rarely found together in a single partner:
- Content expertise: our editorial leads trained in journalism school and came up through leading newsrooms. They bring the same rigour around sourcing and narrative construction to a collaboration with a content creator.
- Sector expertise and audience knowledge: more than 25% of the Euro Stoxx 50 and 300+ international leaders already trust us with their most technical subjects. Choosing the right creator to speak to a CFO or a sustainability director means understanding the business issue at stake, and knowing those audiences well.
- Platform fluency: our in-house creative studio already follows and produces the formats that matter today – mixed-media, video, trends, interactive content – combined with tech and AI tools built into our production process.
