Trusted Authority Content

Build the authority AI engines look for - one topic at a time

AI engines rarely cite a single article, however strong it is. They cite sources that cover a topic consistently, again and again. That topical authority now counts for far more in your odds of being cited by generative AI than a domain’s generic weight ever did.

We produce a steady stream of high-value explainer content on your areas of expertise – analysis, decoding, opinion – building a coherent body of work on your chosen themes, publication after publication.

Trusted Authority Content

Authority you can prove with hard numbers

You track that authority’s progress with hard numbers, powered by our AI Visibility Score: the number of citations you earn in AI answers across your priority queries, your share of voice against competitors on key topics, and trade press mentions picking up your analysis.

These numbers give the leadership team tangible proof of an expert position. They also steer your content budget toward the topics that genuinely move your business or reputation goals.

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Solutions

The right solution to move faster on what matters

Data & Insights

AI & GEO

Structure your visibility and your editorial practices for the generative AI era.

Audit rapport d'étonnement

GEO Audit & Tracking

Measure your visibility across AI engines and track your progress over time.

Etude de perception

GEO Guidelines & Content

Produce GEO-friendly content and get it onto the platforms AI engines actually draw on.

Veille

Wikipedia & Reddit

Build your presence on the third-party platforms AI engines cite most often.

Revue des tendances

AI Prompts & Agents

Equip your teams with libraries of bespoke prompts and AI agents, calibrated to your brand and your formats.

icone monde

AI Training

Give your teams the reference points to fold AI into their everyday practice.

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Making financial education more accessible through original video storytelling.

OFI invest AM

Multi-channel Distribution
Thought leadership
Video Production
Steering a luxury beauty brand's communications across its Asian markets

Shu Uemura

Brand Content
Multi-channel Distribution
Strategy & Positioning
Positioning a global leader as the defining voice of its industry through an expert media platform

Ceva Logistics

Corporate Positioning
Multi-channel Distribution
Podcast

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

FAQ

Frequently Asked Questions

Real authority shows up in the numbers, not just the byline. Here’s how we track it — and where we’d start for your sector.

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A steady, sustainable rhythm matters more than a one-off publishing spike — we set the cadence around your internal resources and our combined production capacity.

Thought Leadership builds your spokespeople's credibility with human audiences. Trusted Authority Content specifically targets recognition by generative AI engines, with a tighter calendar focused on fewer topics and a linking structure designed to signal exhaustive coverage. The two combine naturally — the same positions often feed both.

High-value explainer content — analysis, decoding, opinion — published regularly on a tight set of topics, to build coverage your readers and AI engines both recognise as the reference.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

Let's talk