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SEO & GEO audit

Measure your place in AI-generated answers

ChatGPT, Perplexity, Claude: a growing share of your decision-makers and journalists no longer click through to a link — they read a generated answer instead. Earning a place in that answer follows different rules from classic search ranking: being cited, being summarised accurately, being treated as a trusted source.

Our SEO/GEO audit brings both together: organic ranking on traditional search engines, and visibility inside conversational answers. A semantic map of your priority queries shows exactly where you appear, where you’re absent, and why.

SEO & GEO audit

An action plan to grow your visibility

We map the key queries in your sector, measure your presence on both classic search engines and the main AI platforms, and identify the sources these engines rely on to cite your competitors instead of you.

The audit ends with prioritised recommendations: content to create, pages to restructure, formats to prioritise. A measurable action plan, built on where you actually stand.

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Audiences

Solutions

The right solution to move faster on what matters

icone monde

Data & Insights

Analyse what your audiences expect, match your content to their needs, and speak with precision.

Data & Insights

Audience Intelligence

Map your strategic audiences and ground your messaging decisions in data you can act on

Audit rapport d'étonnement

Sector-specific Benchmark

Compare your competitors’ content strategies, measure your strengths objectively, and identify best practice.

Etude de perception

Editorial audit & recommendations

Assess the consistency of your messaging and the performance of your formats to prioritise your editorial decisions.

Revue des tendances

Editorial Intelligence

Receive regular, operational summaries that feed your teams with editorial insight they can act on.

Veille

Audience Survey

Analyse how your audiences behave and what they expect around your key topics, and pinpoint the gaps that should shape your marketing strategy.

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Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All Success Stories
Making financial education more accessible through original video storytelling.

OFI invest AM

Multi-channel Distribution
Thought leadership
Video Production
Steering a luxury beauty brand's communications across its Asian markets

Shu Uemura

Brand Content
Multi-channel Distribution
Strategy & Positioning
Positioning a global leader as the defining voice of its industry through an expert media platform

Ceva Logistics

Brand Content
Corporate Positioning
Multi-channel Distribution

Global coverage

A global newsroom to
elevate your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

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20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

FAQ

Frequently Asked Questions

Audience insights to better understand your targets, fine-tune your messaging, and boost the impact of your communication.

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Communications and marketing teams who want to protect their presence as search habits change.

A full picture of your organic and AI visibility, a map of your priority queries, and a prioritised editorial action plan.

Traditional search engines, plus the main conversational platforms (ChatGPT, Perplexity, Claude...) and the AI features built into search engines, such as Google's AI Overview.

We identify and prioritise the queries you want to appear on, based on your sector and your goals, then measure your current position on each one.

SEO targets ranking in traditional search results. GEO (Generative Engine Optimization) targets citation inside answers generated by conversational AI — ChatGPT, Perplexity, Claude, Gemini and others. The two work together.

Your priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.  

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