Analyse the expectations and behaviours of your strategic audiences — decision-makers, employees, investors, candidates, the general public. Use that to inform your editorial choices and get more out of every message you send.
Through bespoke surveys, sector benchmarks and a journalistic read of the results, we produce concrete recommendations your teams can act on straight away.
We draw on hundreds of past engagements to spot trends and position your content strategically against the competition.
Audits, fresh-eyes reviews, sector benchmarks: we combine approaches to map what your target audiences actually expect.
Beyond the numbers, we give you precise recommendations: which formats to prioritise, which angles set you apart, which positioning needs reinforcing.
Steer your messaging with the right insights
Through the thousands of interviews we conduct every year, our sector benchmarks and our Data & Insights team, we help you understand your audiences, identify the right levers for your messaging, and direct your content where it will have the most effect.
Our approach runs on concrete, field-tested insight — to sharpen your positioning, calibrate your messages, and strengthen the performance of your editorial frameworks, whether the goal is awareness, performance, reputation or attractiveness.
Success stories show how we create sustainable impact that propels customers towards their strategic goals.
A global Newsroom to accelerate
your performance
The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.
Working with our customers, we reach more than 20 million decision-makers and professionals annually.
We serve major European companies and over 300 international leaders, asset managers and NGOs.
Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.
Don’t just hear it from us.
I am absolutely delighted with your work and our collaboration, which I find very smooth. Your team is proactive and writes high-quality content.
We have received nothing but positive feedback on both the final result and the support provided, so thank you for your work and your commitment to the project.
We are very pleased to be working with you. The team brings expertise and efficiency to content production. Your responsiveness is greatly appreciated.
We are delighted with the collaboration; everything went really well with all the teams! The deliverable lived up to our expectations, despite the fact that it was far from an easy task.
Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.
Our Data & Insights expertise combines qualitative analysis, sector benchmarks and performance indicators.
Your Priorities
Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.
