GEO Guidelines & Content

Produce GEO-friendly content and get it onto the platforms AI engines actually draw on

A generative AI engine doesn’t cite content because it ticks a list of technical boxes. It cites content because it trusts the source. Our GEO-friendly content is written by specialist journalists and writers, with real interviews, verified data and dated sources: structure makes the expertise machine-readable, it doesn’t replace it.

FAQ formats, expert articles, practical guides, reference pages: we produce this content and set your writing guidelines – do’s and don’ts, the reflexes to build in – so your teams can apply the same standard on their own.

GEO Guidelines & Content

Content that shows up at the moment your prospects decide

A prospect comparing solutions through AI no longer visits five sites to form an opinion — they read a summary that cites two or three. Not being one of them means being left out of the decision.

Your guidelines become a shared language: your marketing, HR and internal communication teams produce their own content while holding to the same citability standard. You scale up production without multiplying verification costs, or the quality gaps between teams.

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Solutions

The right solution to move faster on what matters

Data & Insights

AI & GEO

Structure your visibility and your editorial practices for the generative AI era.

Audit rapport d'étonnement

GEO Audit & Tracking

Measure your visibility across AI engines and track your progress over time.

Etude de perception

AI Prompts & Agents

Equip your teams with bespoke prompts and AI agents, calibrated to your brand and your formats.

Veille

Wikipedia & Reddit

Build your presence on the third-party platforms AI engines cite most often.

Revue des tendances

Trusted Authority Content

Produce leadership-driven content to build the topical authority AI engines are looking for.

icone monde

AI Training

Give your teams the reference points to fold AI into their everyday practice.

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Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Making financial education more accessible through original video storytelling.

OFI invest AM

Multi-channel Distribution
Thought leadership
Video Production
Steering a luxury beauty brand's communications across its Asian markets

Shu Uemura

Brand Content
Multi-channel Distribution
Strategy & Positioning
Positioning a global leader as the defining voice of its industry through an expert media platform

Ceva Logistics

Corporate Positioning
Multi-channel Distribution
Podcast

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

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20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

FAQ

Frequently Asked Questions

Real reporting is what earns an AI engine’s trust — not a checklist. We’ll show you what makes content citable, and give your teams the guidelines to keep producing it that way.

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Structure alone isn't enough — it's the substance behind it (a real interview, verified data, a dated source) that makes content trustworthy to an AI engine. Our content is written by specialist journalists and writers, not generated from a template.

Concrete do's and don'ts and writing reflexes, so your teams can apply the standard on their own content — without depending on us for every piece.

Content structured to be picked up as-is by a generative AI engine: the key answer or figure up front, a structured FAQ, a "what to remember" box, precise named entities, and verifiable sources.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

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