GEO Audit & Tracking

Measure your GEO visibility and track your progress over time

A growing share of your audience no longer clicks a link — they read an answer generated by ChatGPT, Perplexity or Claude. Your presence in these answers depends on different criteria from classic SEO: getting cited, accurately summarised, and treated as a trusted source.

Our audit looks at both sides of the equation: where you rank on traditional search, and where you show up in the answers generated by conversational engines. A semantic mapping of your priority queries pinpoints exactly where you show up, where you’re absent, and why.

GEO Audit & Tracking

A visibility score, tracked month by month

The initial audit produces a prioritised action plan: content to create, pages to restructure, formats to prioritise. From there, we extend the diagnostic into continuous tracking of your AI visibility score, using the best multi-engine tracking tools on the market — measuring your mentions, your citations and your share of voice against competitors on every AI platform.

You get a dashboard that measures your progress objectively, month after month — so you can prioritise content based on verified data, not a sense that things are moving.

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Solutions

The right solution to move faster on what matters

Data & Insights

AI & GEO

Structure your visibility and your editorial practices for the generative AI era.

Audit rapport d'étonnement

GEO Guidelines & Content

Produce GEO-friendly content and get it onto the platforms AI engines actually draw on.

Etude de perception

AI Prompts & Agents

Equip your teams with bespoke prompts and AI agents, calibrated to your brand and your formats.

Veille

Wikipedia & Reddit

Build your presence on the third-party platforms AI engines cite most often.

Revue des tendances

Trusted Authority Content

Produce leadership-driven content to build the topical authority AI engines are looking for.

icone monde

AI Training

Give your teams the reference points to fold AI into their everyday practice.

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Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Making financial education more accessible through original video storytelling.

OFI invest AM

Multi-channel Distribution
Thought leadership
Video Production
Steering a luxury beauty brand's communications across its Asian markets

Shu Uemura

Brand Content
Multi-channel Distribution
Strategy & Positioning
Positioning a global leader as the defining voice of its industry through an expert media platform

Ceva Logistics

Corporate Positioning
Multi-channel Distribution
Podcast

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

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20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

FAQ

Frequently Asked Questions

Base your content priorities on verified visibility data. We help you see exactly where you stand across search and AI engines, and where to focus next.

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Communications and marketing teams who want to protect their presence as search habits change.

A full picture of your organic and AI visibility, a map of your priority queries, and a prioritised editorial action plan.

Traditional search engines, plus the main conversational platforms (ChatGPT, Perplexity, Claude...) and the AI features built into search engines, such as Google's AI Overview.

We identify and prioritise the queries you want to appear on, based on your sector and your goals, then measure your current position on each one.

SEO targets ranking in traditional search results. GEO (Generative Engine Optimization) targets citation inside answers generated by conversational AI — ChatGPT, Perplexity, Claude, Gemini and others. The two work together.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

Let's talk