Editorial audit & recommendations

An evidence-based diagnosis of your content, channel by channel

Our experts measure your messages, formats and tone, channel by channel, against what they actually deliver — drawing on a sector view built from hundreds of comparable audits.

We measure the gap between the positioning you claim and the positioning your content actually shows, so you can prioritise decisions ahead of a redesign, a repositioning or a budget call.

Editorial audit & Recommendations

See what’s working, prioritise what needs to change

The audit gives you a clear hierarchy: which formats to drop, which to reinforce, which messages to fix first. That’s what lets you direct a redesign budget at specific line items, rather than reinvesting evenly across every channel.

Clients use it, for example, to scope a website redesign brief, choose between two repositioning options, or get sign-off from a leadership committee on a budget that had stalled for lack of a shared diagnosis.

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Solutions

The right solution to move faster on what matters

icone monde

Data & Insights

Analyse what your audiences expect, match your content to their needs, and speak with precision.

Data & Insights

Audience Intelligence

Map your strategic audiences and ground your messaging decisions in data you can act on

Audit rapport d'étonnement

Sector-specific Benchmark

Compare your competitors’ content strategies, measure your strengths objectively, and identify best practice.

Etude de perception

Editorial Intelligence

Receive regular, operational summaries that feed your teams with editorial insight they can act on.

Revue des tendances

Audience survey

Analyse how your audiences behave and what they expect around your key topics, and pinpoint the gaps that should shape your marketing strategy.

Veille

SEO & GEO audit

Measure your visibility on traditional search engines and on AI conversational engines, and prioritise your editorial actions accordingly.

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All Success Stories
Making financial education more accessible through original video storytelling.

OFI invest AM

Multi-channel Distribution
Thought leadership
Video Production
Steering a luxury beauty brand's communications across its Asian markets

Shu Uemura

Brand Content
Multi-channel Distribution
Strategy & Positioning
Positioning a global leader as the defining voice of its industry through an expert media platform

Ceva Logistics

Brand Content
Corporate Positioning
Multi-channel Distribution

Global coverage

A global newsroom to
elevate your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

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20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

FAQ

Frequently Asked Questions

An audit and a fresh-eye report to assess your content, take a step back and fine-tune your editorial strategy with precision.

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The audit looks at your content itself; the perception study asks your audiences directly. The two work well together — one objectively assesses what exists, the other measures how it's received.

A structured report with findings, concrete examples and prioritised recommendations, presented in person to your teams or leadership committee if needed.

Communications, marketing and sustainability teams who want an objective read on their content before a redesign, a repositioning or a budget decision.

The consistency of your messages across channels, the performance of your formats, and the gap between the positioning you claim and the positioning your content actually shows.

A qualitative, critical assessment of your existing content: messages, narrative, tone, formats and structure. It produces an evidence-based diagnosis and a set of prioritised recommendations.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

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