Wikipedia & Reddit

Build your presence on the third-party platforms AI engines cite most often

Nearly one in two AI citations comes from third-party platforms — Wikipedia, LinkedIn, Reddit, specialist forums. A whole slice of your AI visibility plays out beyond your own site.

Wikipedia and Reddit run on strict community rules: neutral tone and rigorous sourcing on Wikipedia, genuine contribution to the conversation on Reddit. We shape content to fit each format and build a contribution strategy that respects those rules — so the presence you build actually lasts.

Wikipedia & Reddit

A presence that shapes decision-makers directly

When an investor, a journalist or a candidate asks an AI about your company, the answer leans heavily on what your Wikipedia page says and what’s being said about you on Reddit. Keeping both sources accurate and current means the version of your company an AI hands back reflects reality — not outdated or incomplete information.

We track both presences over time through our GEO Audit & Tracking offer.

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Solutions

The right solution to move faster on what matters

Data & Insights

AI & GEO

Structure your visibility and your editorial practices for the generative AI era.

Audit rapport d'étonnement

GEO Audit & Tracking

Measure your visibility across AI engines and track your progress over time.

Etude de perception

GEO Guidelines & Content

Produce GEO-friendly content and get it onto the platforms AI engines actually draw on.

Veille

Trusted Authority Content

Produce leadership-driven content to build the topical authority AI engines are looking for.

Revue des tendances

AI Prompts & Agents

Equip your teams with libraries of bespoke prompts and AI agents, calibrated to your brand and your formats.

icone monde

AI Training

Give your teams the reference points to fold AI into their everyday practice.

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Making financial education more accessible through original video storytelling.

OFI invest AM

Multi-channel Distribution
Thought leadership
Video Production
Steering a luxury beauty brand's communications across its Asian markets

Shu Uemura

Brand Content
Multi-channel Distribution
Strategy & Positioning
Positioning a global leader as the defining voice of its industry through an expert media platform

Ceva Logistics

Corporate Positioning
Multi-channel Distribution
Podcast

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

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20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

FAQ

Frequently Asked Questions

Trust on Wikipedia and Reddit isn’t earned with a press release — it’s earned by playing by each community’s rules. Discover what that actually looks like in practice.

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Reddit is the single most-cited source across generative AI engines overall (around 40% of citations), and Wikipedia specifically dominates ChatGPT's citations (26 to 48%, depending on the study).

No. Wikipedia bans direct edits by an interested party (conflict of interest). We guide the process within those rules: proposals on the talk page, verifiable secondary sourcing, neutral tone, and so on.

By contributing as a genuine member of the community — real input to the discussion, clearly identified expertise. Reddit communities are quick to shut down anything that looks like disguised advertising.

On Wikipedia, sourced, neutral content proposals to build out or create a page. On Reddit, substantive contributions in the communities that matter for your sector, driven by clearly identified experts.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

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